Performance Marketing Specialist

Job Title:

Role Overview

We’re seeking a results-driven digital marketer who is equally strong in performance marketing (Google & Meta Ads) and organic growth (SEO). You’ll be responsible for end-to-end planning, execution, optimization, and reporting across paid and organic channels.

Key Responsibilities

Performance Marketing (Ads):

• Plan, launch, and optimize campaigns on:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• Set up advanced targeting (remarketing, lookalikes, custom audiences)
• Maintain performance hygiene (keyword negation, bid adjustments, budget pacing)

SEO (Search Engine Optimization):

• Conduct keyword research and clustering using tools like Ubersuggest
• Perform on-page optimization (meta tags, headers, internal linking, schema)
• Manage technical SEO (Core Web Vitals, XML sitemaps, crawl budget, canonical tags)
• Build and monitor backlinks (manual outreach + vendor coordination)
• Plan and publish SEO blogs and landing pages
• Track keyword performance and implement content refreshes

Content Generation (SEO + Ads):

• Write or coordinate:
• SEO-optimized blogs (1,000–2,000 words)
• Ad copies (headlines + descriptions)
• Meta descriptions, titles, slugs
• Briefs for design and dev teams (landing pages, banners, etc.)
• Use tools like ChatGPT, Grammarly, Hemingway, and Frase for ideation and refinement

Reporting & Analytics:

• Weekly & monthly reports using:
• Google Looker Studio / Data Studio
• Google Analytics 4 (GA4)
• Google Search Console
• Meta Ads Manager
• Google Ads Reports

• Report on:
• Impressions, Clicks, CTR, CPC, CPL, ROAS (Ads)
• Keyword Rankings, CTR, Impressions, Avg. Position, Bounce Rate (SEO)
• Top pages, user location, dwell time, funnel performance

Must-Have Skills

• Strong understanding of PPC metrics & campaign optimization
• Hands-on experience in SEO content planning and implementation
• Basic understanding of HTML, CSS (for SEO tweaks)
• Analytical mindset with the ability to draw insights from data
• Ability to manage multiple campaigns and content calendars