Performance Marketing Manager

Job Description

Job description About Us: ZIK Digital LLP is a full-service digital marketing agency delivering 360° marketing solutions for brands across industries. We specialize in performance marketing, content, design, website development, social media, and strategy. We're now hiring a result-driven Performance Marketing Executive to run high-performing ad campaigns for our diverse client portfolio. Job Role: As a Performance Marketing Executive, you'll be responsible for planning, executing, and managing paid campaigns across Google Ads and Meta Ads (Facebook & Instagram) for multiple clients. You should have a strong grasp of media buying, audience targeting, conversion tracking, and optimizing ad performance to drive ROI. Key Responsibilities: Plan, launch, and manage paid ad campaigns on Google Ads, Meta (Facebook/Instagram), and other platforms. Monitor and optimize campaigns to achieve desired KPIs like ROI, ROAS, CTR, and CAC. Manage media budgets effectively and allocate spending based on performance data. Conduct A/B testing on creatives, ad copies, and landing pages to improve conversions. Implement and track UTM parameters, pixel data, and event tracking via Google Tag Manager. Analyze performance reports and provide actionable insights and weekly/monthly reports. Stay updated on industry trends, platform updates, and competitor campaigns. Requirements: 1–3 years of hands-on experience in Google and Meta ad platforms. Experience working in a digital marketing agency or with multiple client accounts preferred. Collaborate with the website/eCommerce team to ensure pixel integration, proper landing pages, and conversion events are tracked accurately. Strong understanding of eCommerce funnels, catalog sales, dynamic ads, and conversion optimization for online stores. Strong understanding of KPIs like ROAS, CTR, CPM, CPA, and lead generation. Basic knowledge of Google Analytics, GA4, GTM, and conversion tracking. Google Ads and Meta Blueprint certification is a plus. Ability to manage deadlines and multitask efficiently. Tools You’ll Use: Google Ads Manager Meta Business Suite Google Analytics / GA4 Google Tag Manager Canva, Figma (basic creative edits, optional) Excel/Google Sheets (for reporting) Job Type: Full-time Schedule: Day shift Work Location: In person