Performance marketing Manager

Job Title: Performance Marketing ManagerExperience in Years : 4+ YearsLocation: Shivajinagar, Pune Job Description:We are seeking an experienced and data-driven Performance Marketing Manager to drive growth through targeted campaigns across various digital platforms. The ideal candidate should have a proven track record in managing campaigns on Meta (Facebook and Instagram Ads), SEM (Search Engine Marketing), SMM (Social Media Marketing), and Programmatic Advertising. This role requires expertise in strategy, execution, and optimization to maximize ROI and achieve business goals. Key Responsibilities:1. Campaign Strategy & Execution:Develop and execute performance marketing strategies across Meta, Google Ads (SEM), and programmatic platforms.Plan and optimize campaigns to drive conversions, lead generation, and revenue growth.2.Meta (Facebook/Instagram Ads) & Google Ads:Manage and optimize ad campaigns, ensuring proper targeting, ad placement, and budget utilization.Analyze campaign performance and implement improvements to maximize reach and ROI.3.Search Engine Marketing (SEM):Conduct keyword research, create ad copy, and manage Google Ads campaigns.Optimize search ads for improved CTR, Quality Score, and lower CPC.4 .Programmatic Advertising:Design and manage campaigns on programmatic platforms, ensuring effective use of data and audience targeting.Collaborate with ad tech partners for programmatic buying and retargeting strategies.5 .Social Media Marketing (SMM):Manage and optimize paid campaigns on platforms such as LinkedIn, Twitter, and TikTok (if applicable).Drive engagement and conversions through creative and targeted ad strategies.6.Performance Analysis:Analyze campaign metrics (CTR, ROAS, CPC, etc.) and generate detailed reports.Use insights to refine strategies and continuously improve campaign performance.7. Collaboration:Work closely with creative, analytics, and content teams to align campaigns with broader marketing goals.Stay updated on industry trends and platform updates to ensure cutting-edge strategies. Qualifications Experience:4+ years of experience in performance marketing across Meta, Google Ads, and programmatic platforms.Proven expertise in SEM, SMM, and programmatic campaign management.Education:Bachelor’s degree in Marketing, Business, or a related field.Skills:Proficiency in tools like Google Ads, Facebook Ads Manager, DV360, or other programmatic platforms.Strong analytical skills with experience in tools like Google Analytics, Tableau, or similar.Excellent communication and project management skills. Feel free to connect on mrunali.khairnar@imagicaaworld.com