Performance Marketing Manager

Job Description

A performance marketing job involves managing and optimizing digital advertising campaigns across various channels to achieve specific business goals, like lead generation or sales, with a strong focus on measurable results and ROI. Performance marketers develop and execute strategies, analyze data, and collaborate with cross-functional teams to ensure campaigns are effective and drive desired outcomes. Key Responsibilities of a Performance Marketing Manager/Specialist/Executive: Strategy Development and Execution: Creating and implementing marketing plans aligned with business objectives, setting campaign goals, and tracking performance. Campaign Management: Managing and optimizing paid advertising campaigns across platforms like Google, Facebook, Instagram, and LinkedIn, ensuring alignment with overall marketing strategy and brand guidelines. Data Analysis and Reporting: Analyzing campaign data to identify trends, optimize strategies, and provide regular performance updates and ROI reports to stakeholders. Collaboration: Working with creative teams to develop engaging ad creatives, and coordinating with other marketing teams (SEO, social media, email) for a unified approach. Market Research: Staying updated on industry trends, technologies, and competitor activities to identify new opportunities. Optimization: Continuously testing and refining campaigns to improve results, increase conversions, and lower costs. Budget Management: Ensuring efficient allocation of marketing budgets across different channels. Performance Tracking and Reporting: Monitoring key performance indicators (KPIs) and providing regular reports on campaign performance. Technical Proficiency: Utilizing various marketing tools and platforms, including Google Analytics, and potentially managing relationships with advertising platforms. Growth Marketing and CRM: Managing growth marketing and CRM strategies, improving audience engagement, and optimizing customer lifetime value. Identifying and Resolving Issues: Analyzing campaign performance, identifying root causes of issues, and implementing solutions. Key Skills Required: Strong analytical and problem-solving skills. Excellent communication and collaboration abilities. Proficiency in using marketing analytics tools. Ability to work independently and as part of a team. Familiarity with digital marketing channels and platforms. Understanding of marketing principles and best practices. Example of a specific task: A performance marketing manager might be tasked with increasing website traffic from social media ads. They would develop a strategy involving targeted ads, compelling ad copy and visuals, and A/B testing different ad variations. They would then analyze the performance data, identifying which ads are most effective, and adjust targeting and ad spend accordingly to maximize traffic and minimize costs. Job Types: Full-time, Permanent Pay: ₹40,000.00 - ₹50,000.00 per month Benefits: Paid sick time Work from home Schedule: Day shift Monday to Friday Supplemental Pay: Quarterly bonus Education: Bachelor's (Required) Experience: Performance marketing: 2 years (Required) Location: Pune, Maharashtra (Required) Work Location: Remote Expected Start Date: 01/07/2025