Posted:2 days ago|
Platform:
On-site
Full Time
As a performance marketing intern, you'll gain hands-on experience in digital marketing, learning to strategize, analyze, and optimize paid campaigns to drive growth for a leading e-commerce brand. You'll also work with advanced tools like Google Analytics, Facebook Ads Manager, and Excel to support data-driven marketing efforts.
1. Paid campaign management: Set up, manage, and optimize paid campaigns on Google Ads and Meta platforms (Facebook/Instagram).
2. Performance monitoring: Analyze campaign performance using key metrics like ROAS, CPA, CTR, and identify opportunities for optimization.
3. Keyword & audience research: Conduct keyword research, audience segmentation, and competitive analysis to improve targeting strategies.
4. Reporting: Create detailed reports to track campaign performance and effectiveness.
5. Creative optimization: Assist in optimizing ad copy, creatives, and targeting to maximize performance.
6. A/B testing: Support A/B testing of campaigns and creative materials to improve conversion rates.
7. Analytics: Utilize Google Analytics and Facebook Ads Manager to track performance and understand customer behavior.
8. Excel analysis: Apply advanced Excel functions (formulas, pivot tables, data analysis) to extract meaningful insights.
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