Meta & Google Ads Specialist

Job Title:

Department:

Location:

Experience:

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About Global Tree:

Global Tree is a leading overseas education and immigration consultancy helping students achieve their dreams of studying abroad. With over 15 branches across India and partnerships with top global universities, we specialize in student counseling, admissions, test prep, and visa services.

Role Overview:

Meta Ads & Google Ads Specialist

Key Responsibilities:

• Campaign Strategy & Execution

• Create, manage, and optimize ad campaigns across Meta (Facebook, Instagram) and Google (Search, Display, YouTube, Discovery, Performance Max).
• Develop A/B testing strategies for creatives, audiences, ad copies, and landing pages.

• Lead Generation & Conversion

• Drive targeted traffic to generate high-quality student inquiries.
• Collaborate with the counseling and admissions teams to monitor lead quality and conversion performance.

• Budget Management

• Allocate daily, weekly, and monthly ad budgets effectively.
• Monitor ROI and ensure campaigns stay within defined cost-per-lead (CPL) goals.

• Performance Analysis & Reporting

• Analyze campaign performance using Google Analytics, Meta Business Suite, and Google Ads dashboard.
• Provide regular reports on impressions, clicks, CPL, CTR, and conversions with actionable insights.

• Audience & Keyword Targeting

• Identify and refine custom audiences, interest-based targeting, lookalikes, and remarketing strategies.
• Conduct keyword research and competitor analysis to refine paid search campaigns.

• Creative Collaboration

• Work closely with the design team to develop compelling ad creatives (videos, carousels, banners).
• Ensure ad messaging aligns with Global Tree's brand and campaign goals.

Requirements:

• Bachelor’s degree in Marketing, Advertising, or a related field.
• 2+ years of hands-on experience managing Meta and Google Ads campaigns.
• Google Ads & Meta Blueprint certifications preferred.
• Strong understanding of paid media, performance marketing, and retargeting.
• Excellent analytical and reporting skills.
• Familiarity with tools like Google Tag Manager, Google Analytics 4 (GA4), Hotjar, etc.
• Prior experience in the

  education or overseas consultancy

  domain is a plus.

What We Offer:

• Competitive salary and performance incentives.
• A collaborative and learning-focused digital marketing team.
• Exposure to global education markets and marketing trends.
• Opportunities for career growth within a reputed organization.

To Apply:

Send your updated resume and portfolio/campaign samples (if available) to [careers@globaltree.in]

Subject Line: Application for Meta & Google Ads Specialist