Marketing Manager

Role Overview:

As Performance Marketing Manager, you will own our 360-degree growth engine – from lead acquisition to retention and upsell. You’ll build and optimize multi-stage funnels, automate workflows, integrate platforms, and manage large-scale digital ad spends.

Key Responsibilities:

• Design and manage paid campaigns across Google Ads, Meta, YouTube, and other platforms
• Build and optimize acquisition-to-retention funnels
• Manage daily budgets, bid strategies, pacing, and A/B testing
• Integrate ad platforms with CRM tools (Zoho, HubSpot), WhatsApp automation (WATI, Twilio), and email platforms
• Create and automate engagement workflows for cold, warm, and post-trial audiences
• Implement tracking and attribution models using GA4, GTM, Meta Pixel, and Data Studio
• Define and track KPIs: CPL, CAC, ROAS, Trial Conversion, Retention, Campaign ROI
• Collaborate closely with Product, Tech, Sales, and Creative teams

Required Skills & Qualifications:

• 4+ years of performance marketing experience with large monthly budgets
• Hands-on experience with Google Ads, Meta Ads Manager, YouTube Ads
• Strong grasp of CRM tools and automation platforms (Zoho CRM, HubSpot, Mailchimp, WATI, Twilio)
• Advanced skills in data analysis, Excel, GA4, Google Data Studio
• Experience in fitness, wellness, SaaS, or app-based brands is a plus
• Proven ability to design and scale marketing funnels across channels

Key Metrics You’ll Own:

• Cost Per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Trial-to-Member Conversion
• Retention and Upsell Rates
• Bounce Rate and Landing Page Conversion
• Campaign ROI and Lead Quality

Preferred Traits:

• Self-starter with a problem-solving mindset
• Ability to thrive in a fast-paced, data-driven environment
• Balance of analytical thinking and creative execution
• Passion for fitness, technology, and growth marketing

If you're ready to scale advanced marketing systems across channels and drive measurable business impact, we want to hear from you.