Marketing Executive

Job Overview

Marketing Executive

Key Responsibilities

Brand Awareness

• Develop and implement strategies to strengthen brand presence across digital channels.
• Collaborate with internal teams to ensure consistent and engaging brand messaging.
• Track brand performance and continuously refine outreach strategies.

SEO Optimization

• Execute on-page and off-page SEO strategies to boost organic search rankings.
• Conduct keyword research and implement SEO best practices.
• Monitor SEO metrics using tools like Google Analytics, SEMrush, and Ahrefs.

Campaign Management

• Plan and manage digital campaigns across social media, email, and search engines.
• Analyze performance metrics and adjust campaigns for optimal results.
• Coordinate with content and design teams to align campaign messaging.

Paid Marketing (PPC & Social Ads)

• Manage and optimize paid advertising campaigns (Google Ads, Facebook, LinkedIn, etc.).
• Develop targeted ad strategies for lead generation and traffic growth.
• Continuously improve ROI through A/B testing and data-driven optimizations.

Analytics and Reporting

• Track and report on key performance indicators (KPIs) for all marketing initiatives.
• Use insights to refine strategies and improve campaign effectiveness.

Collaboration & Teamwork

• Work cross-functionally with content, design, and sales teams.
• Manage relationships with external vendors or agencies as needed.

Skills & Qualifications

Required

• Bachelor’s degree in Marketing, Business, or related field.
• 2–3 years of experience in digital marketing, SEO, and campaign execution.
• Proficiency with SEO tools (Google Analytics, SEMrush, Ahrefs).
• Experience with Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Solid understanding of content marketing and social media platforms.
• Strong analytical skills and data interpretation abilities.
• Excellent communication skills, both verbal and written.
• Highly organized with the ability to manage multiple projects independently.

Preferred

• Experience with email marketing tools (e.g., Mailchimp, HubSpot).
• Familiarity with CRM and marketing automation tools.
• Basic knowledge of CRO strategies.
• Understanding of visual design concepts for digital content.

Why Join Bluechip Infocorp?

• A collaborative and inclusive team culture.
• Clear career growth and development opportunities.
• Competitive compensation and comprehensive benefits package.