Marketing Data Analyst

Job Description

Job Title: Data Analyst- Google and Meta Ads Location: This position is permanently remote, allowing you to work from anywhere. Employment Type: Full-time About ScaleX Media: We’re a performance marketing agency for coaches, creators, and trainers, helping our clients scale exponentially and profitably. We work with top trainers and coaches in the industry and manage ad spends of more than ₹25 crores/month. We are growing at 2X! We are currently a team of fun-loving 160+ members consisting of Performance Marketers, Graphic Designers, Video Editors, Copywriters, and other leadership positions from all over the country. We’re all working towards one goal - ‘Disrupting education by helping meaningful coaches reach more people’. Why are we hiring for this position? To transform marketing data into actionable insights using Power BI or similar visualization tools. Also analyze campaign performance, build interactive dashboards and help optimize creative strategy through data-driven decision making. What does the ideal candidate look like? 2+ years experience in marketing analytics or performance marketing Strong knowledge of Meta Ads Manager, Google Ads, and GA4 Experience with ad creative analysis and performance measurement Proficiency with data visualization tools (Power BI, Looker Studio,Google Sheets + Apps Scripts ) SQL skills and advanced Excel/Google Sheets capabilities Bonus: Experience with funnel analysis and working with e-commerce, coaches, or SaaS brands. Roles and Responsibilities Build and maintain interactive dashboards using Power BI, Looker Studio, or Google Sheets Analyze campaign data from Meta Ads and Google Ads to identify performance trends Identify top-performing ad creatives and provide actionable recommendations Deliver weekly/monthly reports highlighting key metrics like ROAS, CTR, CAC, and CPM Collaborate with Copy, Growth, and Creative teams to design, implement, and analyze A/B tests Automate recurring reports and optimize data collection workflows to convey meaningful insights to the stakeholders. Stay current with platform algorithm changes, GA4 updates, and attribution modeling Understand the marketplace trends, particularly those that impact business. What’s necessary? • Laptop • Stable internet connection and power backup • Availability as per Indian Standard Time (IST) • A desire to learn the best practices and the latest trends What do you get? • Competitive Salary • Above average career growth, appraisals, and benefits • A chance to work with some of the top names in Coaches and Ed-tech • Health cover • Work from anywhere • High-standards, fun-loving, collaborative, and growth-focused environment Do not apply if: • You lack experience with high-budget ad campaigns. • You are unwilling to work collaboratively with cross-functional teams. Show more Show less