Marketing Communications Specialist

6 years

0 Lacs

Posted:5 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary

Marketing Communications Specialist

This role is critical for positioning our brand and products across international markets through thought leadership and targeted outreach.


Key Responsibilities
  • Plan, promote, and manage webinars and virtual events

    to support product launches, lead generation, and brand engagement.
  • Draft and distribute

    press releases

    , media kits, and official communications for new initiatives, partnerships, and updates.
  • Coordinate with

    subject matter experts, product teams, and speakers

    for event content and delivery.
  • Create and manage

    event promotion campaigns

    via email, social media, and paid channels.
  • Work closely with

    content writers, designers, and digital marketers

    to ensure consistent messaging across all channels.
  • Develop post-event follow-up strategies including

    email nurturing and lead engagement

    .
  • Track performance metrics for events and communications (attendance, engagement, conversions).
  • Build relationships with

    media, journalists, PR agencies, and industry influencers

    for broader reach.
Requirements
  • 3–6 years of experience in

    B2B marketing communications

    , especially in tech, SaaS, or data-focused industries.
  • Proven experience managing

    webinars, virtual events

    , and

    press communications

    .
  • Strong understanding of

    international markets and audience segmentation

    .
  • Excellent written and verbal communication skills with a creative and structured approach.
  • Proficiency in tools like

    Zoom Webinar, WebEx, GoToWebinar, Mailchimp, HubSpot, Canva, WordPress

    , etc.
  • Bachelor’s degree in Marketing, Communications, or a related field (Master’s preferred).
  • Highly organized, deadline-driven, and able to manage multiple projects simultaneously.


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