Marketing Communications Specialist

Marketing Communications Specialist

This role is critical for positioning our brand and products across international markets through thought leadership and targeted outreach.

• Plan, promote, and manage webinars and virtual events

  to support product launches, lead generation, and brand engagement.
• Draft and distribute

  press releases

  , media kits, and official communications for new initiatives, partnerships, and updates.
• Coordinate with

  subject matter experts, product teams, and speakers

  for event content and delivery.
• Create and manage

  event promotion campaigns

  via email, social media, and paid channels.
• Work closely with

  content writers, designers, and digital marketers

  to ensure consistent messaging across all channels.
• Develop post-event follow-up strategies including

  email nurturing and lead engagement

  .
• Track performance metrics for events and communications (attendance, engagement, conversions).
• Build relationships with

  media, journalists, PR agencies, and industry influencers

  for broader reach.

• 3–6 years of experience in

  B2B marketing communications

  , especially in tech, SaaS, or data-focused industries.
• Proven experience managing

  webinars, virtual events

  , and

  press communications

  .
• Strong understanding of

  international markets and audience segmentation

  .
• Excellent written and verbal communication skills with a creative and structured approach.
• Proficiency in tools like

  Zoom Webinar, WebEx, GoToWebinar, Mailchimp, HubSpot, Canva, WordPress

  , etc.
• Bachelor’s degree in Marketing, Communications, or a related field (Master’s preferred).
• Highly organized, deadline-driven, and able to manage multiple projects simultaneously.