Manager - Subscriber Communications

Job Description

Tata Play Binge is a disruptive first of its kind OTT aggregator app with content from 30+ leading OTT apps like Prime Video, Zee5, JioHotstar, Apple TV+, among others, at a great value. With just a single subscription, consumers get a seamless content viewing experience across devices – Mobile, TV, tablet, laptop. We are actively seeking a creative and analytical mind to drive subscriber communications to acquire new subscribers and also actively engage with existing subscribers, across channels within the Tata Play owned media network. The ideal candidate must have hands on experience in building consumer-facing brands, developing communications for direct-to-consumer campaigns that leverage data and insights, managing agencies to direct and manage development of multiple campaigns. This role is highly collaborative in nature & the ideal candidate would be someone who enjoys working with people & interacting with multiple stakeholders to solve creative & business problems Key Role & Responsibilities: Self-starter skilled at prioritising and managing multiple projects and deadlines that run simultaneously. Developing consumer understanding, strategizing, and developing communication campaigns To drive business results by developing high-quality & clutter-breaking communications. Liaising with and briefing partner agencies (advertising, media, PR, digital, production houses) for all subscriber communication development and strategy building. Closely collaborating with internal teams like commercial, content, FSD, digital marketing, etc. to understand and deliver on business goals Influencing and managing expectations from senior stakeholders across teams Closely tracking KPIs on all comms to monitor efficiency & effectiveness of communication & work on ways to improve it. Data analysis to dig out learnings and developing hypothesis for testing Display creative bent of mind with excellent understanding of principles of art, layout and copy as per consumer medium/channel. Manage and drive performance of agencies to deliver on-brand and high performing creatives. Work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail are the norm. Deliver results with strong bias for action in an ambiguous environment. Education & Requirements: Postgraduate from a premier institute 5-6 years’ experience in communications with leading OTT/ Media companies, ecommerce, digital startups. Demonstrated success in developing and implementing largescale campaigns and content strategies. Strong analytical skills, with the ability to interpret data and metrics. Ability to balance the creative and business dimensions of marketing. Excellent communication and interpersonal skills. Creative thinking and problem-solving abilities. Show more Show less