Jr Business strategist (BD) Digital Strategist,

Digital Strategist, (Planning and Pitch ) onsite in Delhi, 1-5 years of work experience 

About the job

Overview of job

Pulp Strategy is seeking a strategist with minimum 1-5 years of work experience in Strategy, media planning, business impact planning and communications including client advisory in a Digital agency. The Role is responsible for building strategy and supporting the business & client leadership team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.  

Reporting of the role

This role reports to the Business team head,

3 best things about the job:

·        You get to work on iconic brands with an award-winning team

·        Entrepreneurial environment with high growth opportunities and intellectual freedom.

·        Fun on the job, with an extremely spirited and talented team

Measures of success –

In three months, you would have:

·         Complete knowledge of the categories of key targeted industries

·         Present brand, campaign strategies and data driven insights.

·         Support the business & business team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.  

·         Able to understand agency and client working style and deliver on his/her day-to-day requirements

·         Independently work on tools needed to build data driven creative campaigns

·         To participate in idea generation sessions

In six months, you would have:

·         Developed and see at least 3 key strategies being implemented in your key accounts

·         Developed a good client relationship, and trust.

·         Proactively taking initiatives for sharing additional information with team and client

·         Codify learnings and best practices on Digital, across platforms.

·         Identify meaningful trends to bet on, in an increasingly dynamic media landscape

In 12 months, you would have:

·         Worked on end-to-end award-winning solutions and campaigns

·         Led key client pitches with the business ream leading to additions to the agency client portfolio.

·         Creating strategies along with cross teams and seamlessly integrating digital, on-ground, and branded content for brands.

·         Prepared and submitted award entries.

·         Train and mentor new joinees

Some of the things we’d like you to do:

·          Strong understanding of the digital platforms– Facebook, AdWords, Programmatic, affiliate, and other platforms

·          Should be well-versed with planning tools like sem rush etc.

·          Awareness of emerging/new technologies that can be leveraged to drive brand salience

·          Comfort and experience with B2B, B2C digital strategy.

Understanding Client Business

·          The candidate will need to understand the client business and short- and long-term objectives

·          Excellent creative understanding and a keen understanding of creative strategy

·          Suggest a digital strategy/road to the client basis the objectives (working with other internal stakeholders)

·          Understanding the brief and campaign objectives from the client

·          Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client’s business objective

·          Working with the delivery teams to ensure there is a holistic pitch developed for each prospect client.

A Bit About Yourself

·         Experience: 1+ years in an agency including client advisory

·         candidates from Digital Agency are preferred.

·         The candidate should be good with data management experience, with the ability to translate excel data into powerful PowerPoint representations

·         Strong organizational skills, detail-oriented and capable of multi-tasking

·         Solid understanding of media concepts/terms, creative and budget requirements

·         Solid grasp of digital marketing, especially a deep knowledge of digital media

·         Strong written and verbal communication skills including the desire to progress

·         Proven problem-solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment

·         Highly articulate, story-telling capability

·         Self-motivated, proactive, highly organized, and drives for business results with urgency

·         Able to design, implement, and analyze primary consumer research with minimal supervision 

Minimum qualifications:

·        MBA or master’s degree in Marketing

·        1-5 years’ experience