Head of Brand & Marketing – Leezu’s

About the Role

We’re looking for a strategic and creative Head of Brand & Marketing to lead our marketing efforts, elevate brand presence, and drive business growth. In this pivotal role, you’ll craft and execute high-impact strategies, strengthen brand equity, and deepen customer engagement across channels. If you’re passionate about building brands that inspire, influence, and deliver results—this is your chance to lead with purpose and create lasting impact.

Key Responsibilities

-Brand & Marketing Strategy

• Lead the development and execution of an integrated brand and marketing strategy that drives profitable, scalable growth and aligns with overarching business objectives
• Define and uphold a compelling brand identity across all customer touchpoints, strengthening brand recall through differentiated storytelling and high-impact campaigns
• Spearhead multichannel expansion, across D2C, E-commerce, Quick-commerce, marketplaces, influencers, YouTube, and more, ensuring strategic alignment of marketing budgets, creative direction, and channel objectives

Growth & Performance Marketing

• Own key growth metrics including ROAS, CAC (blended and channel-wise), conversion rate optimization (CRO), retention, and LTV, ensuring sustainable growth without over-reliance on paid media
• Drive topline revenue growth with a clear profitability focus, leveraging data to inform high-return campaigns and budget efficiency
• Strategically optimize website and ad performance through conversion rate improvement initiatives and full-funnel performance reviews
• Lead monthly offers, discounting and campaign strategy in sync with performance projections, inventory plans, and acquisition targets

- Organic Growth & Channel Diversification

• Aggressively expand organic reach and conversions across existing social channels: Instagram, YouTube, Reddit, + strategies for platforms not already in use e.g. Twitter, meme marketing, offline
• Set sustainable strategies and systems for content creation, storytelling, community building, and platform-native engagement, with a focus on growth
• Refine and scale owned marketing channels and retention efforts, particularly email and WhatsApp, to reduce dependence on Meta and other high-cost paid platforms, positioning them as core revenue drivers
• Refine and oversee SEO strategy that improves visibility, relevance, and inbound traffic from high-intent audiences.

- Influencer & Advocacy Marketing

• Build and manage ROI-driven influencer partnerships with measurable revenue impact.
• Leverage UGC and engagement metrics to fuel brand trust, authenticity, and social validation.

Customer Retention & Loyalty Strategy

• Design and grow customer loyalty, referral, and rewards programs to deepen retention and increase customer lifetime value
• Build a strong foundation of returning customers through personalized communication, lifecycle marketing, and thoughtful post-purchase journeys

Earned Media & Brand Reputation

• Lead PR initiatives to amplify brand visibility through earned media coverage, industry features, and thought leadership
• Leverage media engagement, events, and strategic collaborations to drive organic awareness and credibility

Analytics & Marketing KPIs

• Define, monitor, and continuously optimize all core marketing KPIs, ROAS, CAC, CRO, LTV, retention, and influencer ROI, ensuring all initiatives are data-driven and outcome-focused
• Translate performance data into insights into actionable plans, aligning marketing efforts with broader business goals and financial health

Leadership & Cross-Functional Alignment

• Build and lead a high-performing marketing team, balancing the use of external agencies and internal expertise to ensure. accountability, creativity, cost efficiency, and exceptional execution.
• Collaborate closely with product/design and operations teams to drive alignment, prioritization, and delivery of strategic marketing initiatives.
• Foster a results-driven and data-informed culture of experimentation and continuous growth.

Qualifications & Skills

• 10+ years of marketing leadership, ideally in personal care, beauty, or lifestyle sectors, with a strong track record of scaling brands in fast-growth markets
• Expertise across brand, digital, content, and performance marketing, balancing creativity with commercial results
• Proven ability to drive growth through data-led decisions and bold strategy
• Strong grasp of ROAS, CAC, retention, LTV, CRO, and organic growth, with a focus on actionable insights
• Visionary yet practical leader who inspires teams and fosters a culture of performance and collaboration
• Excellent communicator and storyteller, comfortable representing the brand internally and externally
• Skilled in navigating change, scaling channels, and building customer-first marketing strategies