Growth Marketing Manager (D2C Sneaker Brand)

Job Description

Responsibilities: ROI-Driven Performance Marketing: Develop, execute, and optimize full-funnel performance marketing campaigns across Meta, Google, YouTube, and other paid channels to maximize ROAS and CAC efficiency . International Digital Marketing: Independently run and scale digital campaigns for international markets (especially US and UK ), tailoring creatives, website views, audience segments, and messaging to local insights. Owned Channel Marketing: Build and manage email and WhatsApp flows for product drops, re-engagement, and loyalty - using segmentation, automation, and personalization to drive conversions. Conversion Rate Optimization (CRO): Continuously test and improve landing pages, product pages, and checkout flows to increase conversion rates and reduce drop-offs across web and mobile. E-Commerce Marketing: Manage performance marketing on platforms like Myntra, AJIO, and other marketplaces , ensuring optimal ad spend and revenue generation. Influencer Marketing ROI: Oversee influencer marketing spends, track ROI , and optimize performance-driven collaborations (whitelisted ads, creator-led campaigns). Data & Analytics-Focused Execution: Continuously track and analyze performance metrics (CAC, LTV, ROAS, CTR, conversion rates) to improve targeting, bidding, and budget allocation. SEO & Organic Growth Synergy (Bonus): Align paid strategies with organic growth efforts to maximize visibility and long-term performance. Working with Our Ad Agency: Manage the agency relationship, oversee execution, and ensure alignment between Gully Labs' in-house strategy and external media buying efforts. Creative & Content Collaboration: Work with designers, content creators, and influencers to develop high-converting ad creatives tailored for different audience segments. Good to have: Prior 3-5 years of hands-on experience in performance and digital marketing (fashion or lifestyle brands preferred). Proven track record of managing multi-million rupee ad budgets independently and hitting aggressive ROAS/CAC targets . Strong expertise in Google Ads, Meta Ads, YouTube Ads, and e-commerce ad platforms . Experience running and scaling digital marketing campaigns in international markets , especially the US and UK , with an understanding of local consumer behavior and media buying nuances. Show more Show less