Growth Marketing Manager - CRM

Company Overview:

GoodScore is on a mission to make financial literacy and credit access simple, actionable, and inclusive for over 150 million Indians who are credit-underserved. From starting personalized credit consulting in 2023 to now, empowering over 1 million users to take control of their credit health, we are one of India’s fastest-growing credit score & credit management apps.

We are backed by top VC funds in India, ranked among the top 10 finance apps in India, and are on a 1x to 100x journey. We’re building a team that shares our vision of transforming how India manages credit.

Role Description:

We seek a dynamic CRM & Retention Marketing Manager to drive customer engagement & retention to drive LTV. This role is pivotal in growing our user base and enhancing customer engagement across all digital platforms. The ideal candidate will deeply understand user journeys, in-app marketing, and customer relationship management across digital media channels. You will be responsible for building and managing engagement funnels, designing effective campaign strategies, and working closely with cross-functional teams to ensure seamless execution and optimization.

Key Responsibilities:

-- Customer Relationship Management (CRM):

• Manage CRM across all channels and touchpoints to enhance engagement, cross-sell new products, and drive incremental revenue.
• Build lifecycle journeys and automated flows to maximize conversion rates and customer lifetime value.
• Strategize, build, and own the CRM calendar, creating innovative campaigns to drive maximum conversions.
• Create performance benchmarks across user cohorts to improve conversions using cross-channel communication journeys spanning In-App, Push, Direct Messaging, Email & SMS.

-- Content Marketing:

• Oversee creating and distributing high-quality, brand-aligned content across digital platforms, including social media, email, & websites.
• Develop data-backed insights to predict good/bad customer journeys, understand user engagement, and find levers for growth to maximize LTV.
• Work with creative and marketing teams to test strategies and innovations that result in high ROAS creative assets (Video and Audio).
• Leverage marketing insights to better understand our customers and represent the voice of users.

-- Campaign Design and Optimization:

• Collaborate with the design team to create and hand off creatives supporting performance marketing efforts.
• Work with the product team to refine messaging and value propositions based on customer feedback.

-- Execution and Reporting:

• Build internal reporting systems to publish data, validate partner claims, and handle financial processes for smooth operations.
• Work across several aspects of marketing, from branding and positioning to targeted outreach and strategy, go-to-market strategy, campaigns, advocacy, events, and communication, and combine them into user journeys to impact respective product funnels.
• Optimize vendor costs and run campaigns with efficient ROI.

Skills Required:

• 3-6 years of experience in a similar role.
• Extensive experience with Facebook and Google ad tools.
• Experience in driving growth for fintech or early-stage products is a plus.
• Ability to understand and communicate effectively with 'Bharat' users.
• Graduated from IIT/IIM/ISB/BITS preferred.

Work Requirements:

• The candidate must be willing to work out of our Bellandur office, 5 days a week.

Why Join Us?

• Be a pivotal part of a fast-growing company with a significant impact on product direction and success.
• Work closely with the founder and be involved in high-level decision-making processes.
• Collaborative and dynamic work environment.