Growth Marketing - Internship

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Role:

Key Responsibilities:

1. Campaign Creation & Execution: Assist in designing and executing referral campaigns to drive user acquisition and engagement.

2. A/B Experimentation & Analysis: Support A/B testing initiatives, analyze results, and provide insights to inform future experiments.

3. Content Development: Contribute to creating compelling copy and creatives for referral campaigns, aligning with brand messaging.

4. Performance Tracking & Optimization: Monitor campaign performance, identify areas for improvement, and collaborate on optimization strategies.

Desired Skills & Qualifications:

- Interest or prior experience in growth marketing/growth hacking

- Curiosity for solving consumer app problems and improving user engagement

- Basic understanding of data analysis and deriving insights (a plus)

- Strong analytical and problem-solving skills

- Ability to work in a fast-paced environment and adapt to changing priorities

- Excellent communication and collaboration skills

What You'll Gain:

- Hands-on experience in growth marketing and campaign execution

- Exposure to data-driven decision-making and performance optimization

- Opportunity to work with a dynamic team and contribute to business growth

- Valuable insights and skills in growth marketing, applicable to future roles

Duration: 2 months

Work Mode - Hybrid