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Email Marketing Specialist

Email Marketing Specialist

Cosmofeed

3 years

0 Lacs

Gurugram Haryana India

Posted:1 week ago| Platform:

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Skills Required

marketing management data analysis automation drive engagement content scheduling design analyze metrics testing reports personalization targeting compliance regulations retention onboarding crm mailchimp hubspot html css analytics communication copywriting segmentation sql portfolio

Work Mode

On-site

Job Type

Full Time

Job Description

Position Summary

Super Profile seeks an Email Marketing Specialist to develop, execute, and optimize email marketing campaigns. This role requires expertise in campaign management, data analysis, and marketing automation to drive customer engagement and revenue growth.

Core Responsibilities

Campaign Management

Execute email marketing campaigns across promotional, transactional, and lifecycle communications
Develop email content, subject lines, and templates aligned with brand standards
Manage campaign scheduling and delivery logistics
Coordinate with design and content teams for asset creation

Data & Analytics

Analyze email performance metrics and campaign ROI
Conduct A/B testing on campaign elements
Generate performance reports and actionable insights
Monitor deliverability and sender reputation

List Management

Build and maintain segmented subscriber lists
Implement personalization and targeting strategies
Ensure compliance with email marketing regulations (CAN-SPAM, GDPR)
Manage subscriber acquisition and retention programs

Marketing Automation

Develop automated email workflows and triggered campaigns
Create lead nurturing sequences and customer onboarding flows
Integrate email platforms with CRM systems
Optimize automation based on performance data

Requirements

Experience

Bachelor's degree in Marketing, Communications, or related field
3+ years email marketing experience with proven results
Proficiency in email marketing platforms (Mailchimp, HubSpot, Klaviyo)
Strong analytical skills and experience with marketing metrics

Technical Skills

HTML/CSS knowledge for email template customization
Experience with marketing automation and CRM systems
Familiarity with Google Analytics and email platform analytics
Understanding of email deliverability best practices

Core Competencies

Excellent written communication and copywriting abilities
Data-driven decision making and problem-solving skills
Project management capabilities for multiple concurrent campaigns
Knowledge of email compliance and privacy regulations

Preferred Qualifications

Email marketing certification
Experience with advanced segmentation strategies
SQL knowledge for data analysis
Background in conversion rate optimization

Application Requirements

Submit resume, portfolio of email campaigns with performance metrics, and cover letter detailing your email marketing approach at rohan@cosmofeed.com

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Personal Settings

Email Marketing Specialist

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Position Summary

Core Responsibilities

Campaign Management

Data & Analytics

List Management

Marketing Automation

Requirements

Experience

Technical Skills

Core Competencies

Preferred Qualifications

Application Requirements

More Jobs at Cosmofeed