Email Marketing Specialist

Responsibilities:

• Develop and execute end-to-end email marketing campaigns that include campaign planning, audience segmentation, email design, scheduling, testing, and deployment.
• Monitor and analyze campaign performance and generate detailed reports on key metrics to optimize future email strategies.
• Manage email databases for lead generation, ensure compliance with privacy laws, and maintain segmentation for targeted marketing efforts.
• Collaborate with other marketing team members to integrate email marketing strategies with other digital marketing efforts such as social media, SEO, and content marketing.
• Test different aspects of emails (such as subject lines, content, and CTAs) to improve engagement rates and campaign performance.
• Stay updated with the latest trends and technologies in email marketing and adopt best practices to improve effectiveness.
• Manage relationships with email service providers and other software vendors to ensure tools and services effectively support our email marketing initiatives.

Keyskills

• Strong knowledge of email marketing platforms such as MailChimp, HubSpot, or similar.
• Proficiency in analytics tools (Google Analytics) and experience in data-driven strategy development.

Preferred Skills:

• Experience with HTML/CSS and email design.
• Certification in Digital Marketing or Email Marketing.
• Experience in automated marketing campaigns and personalization strategies