Digital Media Performance Senior Specialist

Summary:

The Senior Strategist is a High Value client-facing role managing customer relationships of the client portfolio in APAC. The Strategist will derive and execute the clients’ digital media strategy and must have a strong understanding of Paid search, Programmatic, and paid social. The Strategist works closely with Clients and internal Amadeus Hospitality team to develop an in-depth understanding of the client’s property and marketplace to maximize returns and achieve the client’s goals.

Education & Certifications

• Bachelor’s degree preferred in Business Administration, Marketing, Advertising, Statistics, Finance, or a related field
• Google Ads and Meta Blueprint certifications are a plus

Key Responsibilities

• Serve as a strategic advisor to clients, cultivating strong long-term partnerships
• Translate client goals into tailored media strategies and cross-channel plans
• Lead campaign setup, optimization, and performance analysis across Google Ads, Programmatic, and Social platforms
• Create compelling ad copy and prepare client-facing presentations
• Collaborate with internal teams to ensure seamless campaign execution
• Use data to identify opportunities for improvement and recommend actionable insights

Technical Skills & Knowledge

• Computing: Proficient in Microsoft Office Suite, with advanced skills in Excel, Word, and PowerPoint
• Languages: Fluent in English, with strong communication and documentation abilities
• Digital Marketing Platforms:
  • Hands-on experience with the Google Marketing Platform ecosystem, including:
    • Google Analytics
    • Data Studio
    • Search Ads 360
    • Display & Video 360

• Web Technologies:
  • Familiarity with ad tagging processes and implementation
  • Basic understanding of HTML and rich media formats
• Certifications:
  • Google Ads Certification
  • Meta Blueprint Certification

Experience & Business Understanding

• 5–8 years in online media, with hands-on experience across major ad platforms
• 3+ years in client-facing roles, demonstrating strategic thinking and innovation
• Strong verbal and written communication, including copywriting skills
• Experience influencing internal stakeholders and driving marketing results
• Background in hospitality or tourism is advantageous but not mandatory

What we can offer you

• • A critical mission and purpose - At Amadeus, you'll power the future of travel with a critical mission and extraordinary purpose.
• • A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture.
• • Great opportunities to learn - Learning happens all the time and in many ways at Amadeus, from on-the-job training to formal activities, and daily interactions.
• • A caring environment – Amadeus fosters a caring environment that supports both professional growth and personal well-being.
• • A complete rewards offer - Amadeus provides attractive compensation packages, including salary, bonus, caregiving and health benefits.
• • A flexible working model - Embrace our flexible working model, enabling you to excel wherever and however you work best.
• • A diverse, equitable, and inclusive community – We are committed to enabling each employee to reach their full potential by fostering a culture of belonging and fair treatment.
• • A Reliable Company - Trust and reliability are fundamental to shaping our relationships with customers, partners, and employees.

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