Digital Marketing Specialist

Job Title:

Location:

Experience:

Key Responsibilities:

● Campaign Management: Plan, create, and execute multi-channel digital marketing campaigns, ensuring alignment with business objectives and KPIs.

● Performance Marketing: Optimize paid media campaigns (Google Ads, Facebook, Instagram, etc.) to maximize ROI, ensuring cost-effective results across all platforms.

● Social Media Advertising: Manage social media ad campaigns on platforms like Facebook, Instagram, and LinkedIn, focusing on targeting, creative, potential leads and reporting.

● Google Ads: Design and manage Google Ads campaigns, including Search, Display, and Video, potential leads and ensure continuous optimization for better performance.

● Email Marketing Campaigns: Create, schedule, and monitor email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns. Ensure proper segmentation and targeting to increase engagement and conversions.

● Marketing Funnel: Develop and manage customer acquisition funnels, from awareness to conversion, by creating strategies that guide potential leads down the funnel through nurturing, remarketing, and retargeting.

● WhatsApp Automation: Set up and manage ad campaigns & broadcast on WhatsApp to drive engagement and conversions for specific marketing initiatives.

● Analytics & Reporting: Track, measure, and report on the performance of campaigns using tools like Google Analytics, social media insights, and email analytics to provide data-driven recommendations and optimize marketing efforts.

● Collaboration & Strategy: Work closely with content, design, and sales teams to ensure that marketing strategies are executed effectively and meet business goals.