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Digital Marketing Specialist

3 - 31 years

3 - 4 Lacs

Posted:5 days ago| Platform: Apna logo

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On-site

Job Type

Full Time

Job Description

Roles and Responsibilities: โ— Plan, strategise, and execute SEO, SEM, SMM, and email marketing campaigns. โ— Optimise paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) for maximum ROI. โ— Manage and grow social media presence across platforms through strategic content and engagement. โ— Perform advanced SEO activities like backlinking, technical SEO audits, and competitor analysis. โ— Create and manage complex automation processes using tools like Make.com and n8n (highly preferred). โ— Conduct A/B testing for email campaigns, landing pages, and ads. โ— Analyse and report on campaign performance, providing actionable insights and strategies for improvement. โ— Mentor junior team members and coordinate with design, content, and tech teams. โ— Stay updated with the latest trends, tools, and best practices in digital marketing and automation. Tools and Technology Skills Google Analytics, Google Ads, Meta Ads Manager (Facebook/Instagram), SEMrush, HubSpot (Marketing Hub), Email Tools, Canva / Adobe Photoshop, WordPress / CMS Platforms, Microsoft Excel (Analytics & Reporting) Soft Skills Communication Skills, Strategic Thinking, Team Leadership, Analytical Thinking, Creativity, Time Management, Problem Solving, Collaboration, Adaptability, Attention to Detail Domain Skills SEO (On-page & Off-page), SEM / Paid Campaigns, Social Media Strategy, Email Marketing & Automation, Conversion Rate Optimization, Web Analytics & Reporting, Content Marketing, Digital Campaign Management, E-commerce Marketing Preferred Qualification โ— Bachelorโ€™s degree in Marketing, Digital Media, Communications, or related field (Masterโ€™s preferred) โ— 2โ€“3 years of hands-on experience in digital marketing roles โ— Strong portfolio demonstrating successful digital campaigns, SEO improvements, or lead generation growth

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