Digital Marketing Manager

We're Hiring at Rainbow Group of Companies!

Digital Marketing Manager

Digital Marketing

Thane, Maharashtra

5+

CEO

6-9 LPA (Based on Experience and Merit)

About the Role:

Rainbow Group of Companies is looking for a strategic and results-driven Digital Marketing Manager to lead digital initiatives that directly contribute to increasing student admissions and enrolments across our K–12 institutions. The ideal candidate will bring a deep understanding of digital channels, ed-tech tools, and school marketing strategies to help grow our reach and strengthen parent engagement.

Key Responsibilities:

• Develop and execute digital marketing strategies focused on increasing school admissions and enrolments.
• Achieve monthly and annual sales targets for admissions through performance-focused digital marketing initiatives.
• Plan and manage data-driven campaigns across SEO, SEM, social media, email, and online advertising.
• Continuously improve the school’s digital presence including website, admissions landing pages, and lead conversion funnels.
• Use analytics tools to monitor campaign effectiveness, generate reports, and optimize strategies to maximize ROI.
• Coordinate with the academic and admissions teams to align messaging and ensure consistent and timely outreach.
• Oversee CRM and lead management systems to track enquiries, automate follow-ups, and nurture prospects.
• Manage and enhance communication platforms such as parent portals, newsletters, and messaging apps.
• Ensure all digital platforms and practices comply with data privacy and child safety regulations.
• Stay updated on digital trends in the education sector and implement innovative solutions for better outreach and engagement.
• Manage vendor and agency relationships for digital ads, technology tools, and website development or maintenance.

Qualifications & Skills:

• Bachelor’s or Master’s degree in Digital Marketing, Communications, Educational Technology, or a related field.
• Proven track record of driving leads, enquiries, and admissions through digital marketing strategies.
• Strong proficiency in CRM and ERP systems for lead tracking, automation, and reporting.
• Hands-on experience in managing websites, social media platforms, and performance-driven admission campaigns.
• Excellent analytical skills with the ability to interpret data and optimize marketing efforts accordingly.
• Strong leadership, project management, and communication skills to work cross-functionally with admissions and academic teams.
• Passionate about education, technology, and using digital innovation to create impact.

Apply Now!

If you're ready to make a meaningful impact in education through smart digital strategies, we'd love to hear from you.