Digital Marketing Manager

4 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Digital Marketing Manager & Website Development Expert

Location:

Employment Type:

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Job Summary:

Digital Marketing Manager with Website Development expertise

Key Responsibilities:

Digital Marketing:

  • Develop and implement digital marketing strategies across channels: SEO, SEM, social media, email marketing, content marketing, and paid advertising.
  • Plan and execute campaigns to increase online presence, engagement, and conversion.
  • Track, analyze, and report on KPIs using tools like Google Analytics, SEMrush, or HubSpot.
  • Manage and grow social media profiles (LinkedIn, Facebook, Instagram, etc.).
  • Collaborate with the design and content team to create marketing assets and landing pages.
  • Stay updated with digital trends and emerging technologies.

Website Development & Management:

  • Lead the planning, design, development, and maintenance of company websites (WordPress, Shopify, custom platforms, etc.).
  • Optimize websites for speed, mobile responsiveness, SEO, and UX/UI best practices.
  • Collaborate with developers, designers, and third-party vendors.
  • Troubleshoot website issues and perform regular updates and security checks.
  • Ensure seamless integration of marketing tools (CRM, analytics, chatbot, payment gateways, etc.).

Requirements:

  • Bachelor’s degree in Marketing, Computer Science, IT, or related field.
  • 4+ years of experience in digital marketing and web development.
  • Proficiency in WordPress, HTML, CSS, JavaScript, and CMS platforms.
  • Hands-on experience with SEO tools, Google Ads, Facebook Ads Manager, and analytics platforms.
  • Strong project management skills and the ability to multitask.
  • Creative thinker with attention to detail and a passion for innovation.

Preferred Skills:

  • Knowledge of Wordpress, Web flow.
  • Experience with graphic design tools (Canva, Adobe Suite).
  • Familiarity with automation tools (Mailchimp, Zapier, HubSpot).
  • Basic knowledge of backend technologies (PHP, SQL) is a plus.


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