Digital Markeing Manager

📌Job Title: Digital Marketing Manager – SaaS & E-commerce 🏢Company: Rhysley Private Limited 🌐 Brands:  Rhysley Garments – www.rhysley.com  Mehar – www.mehar.com  Rhysley HR – www.rhysleyhr.com 📍 Location: 700AA, 7th Floor, SRS Tower, Sector 31, Faridabad – 121003 🕒Job Type: Full-time (5 Days Working) 9:00am to 6:00pm 🔹 About Us: Rhysley Private Limited is a leading player in the garment and technology space, managing a portfolio of fashion and SaaS-based HR Tech products. Alongside our premium fashion brand “Mehar,” we have launched Rhysley HR – an intelligent, cloud-based Human Resource Management System that simplifies recruitment, onboarding, attendance, payroll, and performance tracking – all from one seamless platform. 🔹 Job Summary: We’re seeking a highly strategic and tech-savvy Digital Marketing Manager to lead our digital presence across garment and SaaS verticals. The candidate will play a dual role: leading aggressive growth and brand visibility for Rhysley and Mehar, while building awareness, lead generation, and digital presence for our HR Tech platform – Rhysley HR. 🔹 Key Responsibilities: 1. Digital Strategy & Execution:  Develop and execute a unified digital marketing strategy tailored for both e-commerce (fashion) and SaaS (B2B tech).  Use data-driven insights and competitive research to position Rhysley HR in the HR Tech industry. 2. SaaS Platform Marketing:  Build and scale digital campaigns for www.rhysleyhr.com focused on lead generation, inbound traffic, and client acquisition.  Create product-led marketing content like whitepapers, explainer videos, emailers, etc. 3. Website & SEO Optimization:  Optimize rhysley.com, mehar.com, and rhysleyhr.com for SEO, performance, and UX.  Manage technical SEO, content strategy, and web analytics. 4. Performance & Paid Marketing:  Run PPC campaigns across Google Ads, LinkedIn, Facebook, and Instagram.  Drive conversions for both D2C and B2B models using high-ROI funnels. 5. Content & Social Media:  Lead the content calendar and storytelling for brand and product communication.  Engage on LinkedIn, Instagram, and YouTube to grow organic visibility. 6. AI/ML in Marketing (Preferred):  Use AI tools for audience targeting, email personalization, and chatbot integrations on SaaS platforms. 7. Analytics & Reporting:  Track KPIs, campaign ROIs, and customer acquisition metrics across platforms.  Present insights regularly to stakeholders to inform future campaigns. 8. Team Collaboration:  Lead a small cross-functional team of SEO specialists, designers, and performance marketers.  Coordinate with Sales & Tech teams for product-market alignment (especially RhysleyHR). 🔹 Qualifications:  Bachelor's or Master’s in Marketing, Digital Strategy, or relevant field.  10-15 years of experience in digital marketing with both SaaS & e-commerce experience.  Hands-on with tools like Google Analytics, HubSpot, SEMrush, Zoho, or similar.  Experience with SaaS lead generation funnels, webinars, B2B sales campaigns is a plus.  Strong communication, analytical thinking, and growth mindset. Show more Show less