Posted:1 month ago|
Platform:
On-site
Full Time
Job Title: Data Scientist - Marketing Location: Delhi (Hybrid) Experience: 2–4 Years CTC: Up to 25 LPA Key Responsibilities: -Leverage data science techniques like segmentation, clustering, and predictive modeling to analyze customer behavior and guide personalized marketing strategies. -Extract, clean, and integrate data from platforms like CDP, Adobe Analytics, Google Analytics, CRM, and Salesforce to ensure analytical accuracy. -Design and interpret A/B tests to evaluate and optimize marketing tactics and website performance. -Contribute to the development of marketing attribution models to assess channel-wise impact on conversions and sales. -Partner with marketing, product, and IT teams to translate analytical insights into actionable marketing strategies. Required Skills & Qualifications: -Bachelor’s/Master’s in Data Science, Statistics, Computer Science, or related field. -2–4 years of experience as a Data Scientist or Analyst in a marketing setting (B2B/financial services preferred). -Proficient in Python or R and SQL. -Strong foundation in statistics, ML algorithms, and data visualization. -Experience with libraries like Pandas, NumPy, and scikit-learn. -Excellent communication skills for non-technical stakeholder engagement. -Detail-oriented with strong analytical and problem-solving skills. -Comfortable working in cross-functional teams. Show more Show less
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