Creative Strategist

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Location:

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Company Description

Me N Moms Pvt. Ltd. was founded in 1994 with the vision to make parenting in India a joyful experience. The company has grown into a prominent brand, specializing in high-quality, innovative products for children aged 0-2 years. Me N Moms offers a comprehensive range of baby care items and solutions for expectant and new parents, aiming to provide a smooth and enjoyable parenting experience.

Role Description:

We are seeking a Creative Strategist with a strong multidisciplinary background in graphic design, video editing, and brand communication. The ideal candidate will translate creative ideas into strategic solutions, ensuring that design output aligns with business goals and brand guidelines. You will play a pivotal role in campaign ideation, quality analysis, and collaboration with cross-functional teams. Attention to detail, aesthetic sensibility, and the ability to balance creativity with clarity are essential for this position.

Key Responsibilities:

• Design Quality Analysis:

   Review and ensure visual assets meet client briefs, brand guidelines, and platform-specific requirements. Check for typographic consistency, layout structure, and design clarity.

• Campaign Ideation & Execution:

   Lead the development and implementation of creative campaigns, from ideation and scripting to design, video editing, and execution.

• AI-Driven Creativity:

   Utilize AI tools to generate ideas, automate design processes, enhance visuals, and streamline content creation.

• Brand & Visual Identity:

   Build and maintain visual identities for brands and startups across wellness, beauty, lifestyle, and education sectors.

• Team Collaboration:

   Work closely with team leads to optimize workflow, reduce feedback loops, and support onboarding of new designers with clear guidelines.

• Creative Direction:

   Deliver creative solutions that align with brand purpose, leveraging humor, simplicity, and strong visual narrative.

• Client Communication:

   Maintain clear and effective communication with clients and internal stakeholders to ensure project success.

Core Skills Required:

• Brand Strategy & Visual Identity
• AI tools proficiency (Hypergro, Canva Ai, Chat Gpt, Quinn Ai, Mid Journey & Gemini Pro, Sora).
• Design Quality Analysis
• Content Ideation & Scripting
• Visual Communication
• Team Collaboration & Client Communication
• Creative Direction & Campaign Thinking
• Graphic Design (Digital + Print)
• Social Media Strategy
• Motion Graphics (Basic)

Technical Proficiency:

• Adobe Creative Suite:

   Photoshop, Illustrator, InDesign, After Effects, Premiere Pro

• Other Tools:

   Corel Draw, Synops, MS Office, Google Suite, Meta Suite

• AI Integration:

   Experience with AI tools for creative workflows

Education & Experience:

• Diploma/Graduation in VFX, Design or related fields.

• Experience:

   2+ years in graphic design, creative strategy, and social media management

Soft Skills:

• Attention to Detail
• Aesthetic Sensibility
• Creative Problem-Solving
• Adaptability to New Software and Tools