Creative Strategist

Job Description

Company Overview Expertia AI is a pioneering HR Tech company headquartered in Bangalore. We leverage deep tech to innovate the future of work by enabling organizations and professionals to discover, develop, and deploy skills. With cutting-edge solutions like our Virtual Recruiter and Expertia Career Site, we streamline recruitment processes through advanced algorithmic screening and skill cloud management. Job Overview We are seeking a Creative Strategist to join our dynamic team in New Delhi. As a mid-level position, this full-time role is ideal for candidates with up to 3 years of experience. The Creative Strategist will play a crucial role in crafting compelling narratives and creative pitches to enhance our brand's impact and visibility in the HR Tech industry. Qualifications and Skills Proven expertise in pitch development to effectively communicate brand messages and value propositions. (Mandatory skill) Strong visual storytelling skills to create engaging and impactful visual content. (Mandatory skill) Ability to devise content strategy that aligns with business goals and audience needs. Experience in brand positioning to enhance brand identity and market presence. Proficient in cross-functional collaboration to seamlessly work with diverse teams and stakeholders. Competence in persona development to tailor strategies that resonate with target audiences. Keen understanding of market trends and the HR Tech landscape to inform creative strategies. Excellent communication and presentation skills to articulate creative concepts and strategies effectively. Roles and Responsibilities Develop and execute creative strategies that drive brand awareness and engage target audiences. Create compelling and visually dynamic pitches to communicate the value propositions of Expertia AI. Collaborate with cross-functional teams, including marketing, product, and sales, to ensure cohesive brand messaging. Conduct market research to identify trends and opportunities for creative storytelling and branding. Lead the creation and implementation of content strategies that align with business objectives. Contribute to brand positioning efforts by developing strategies that differentiate our offerings in the HR Tech market. Utilize persona development techniques to tailor strategies that resonate with specific customer segments. Present creative concepts and strategies to stakeholders and incorporate feedback to refine and improve initiatives.