Creative Copywriter and Content Strategist

Job Description

We’re looking for a versatile, brand-savvy Creative Copywriter & Content Strategist who can craft compelling narratives, shape voice and tone, and lead content initiatives across digital, retail, and experiential touchpoints. The role demands a mix of creativity, strategic thinking, audience empathy, and a strong bias for storytelling that converts, engages, and elevates brand perception. ✦ Copywriting & Storytelling Craft compelling, clear, on-brand content for campaigns, packaging, digital ads, website, CRM, social media, offline collaterals, and more. Write persuasive product descriptions, taglines, campaign headlines, and customer-facing content that aligns with brand voice and drives performance. Develop content hooks for reels, videos, emailers, and influencer partnerships. ✦ Content Strategy & Planning Devise and execute content calendars and creative briefs in alignment with marketing goals, product launches, and seasonal moments. Conduct competitor and audience research to inform content positioning, tone, and themes. Optimize content strategy across platforms (Instagram, Facebook, LinkedIn, YouTube, Blogs, Website, etc.) based on engagement and conversion metrics. ✦ Campaign Development Collaborate with marketing, design, performance, and product teams to conceptualize and execute 360-degree marketing campaigns. Drive ideation sessions and translate brand objectives into integrated communication ideas and scripts. ✦ Brand Voice & Guidelines Own and evolve the brand tone of voice for different verticals or product categories. Ensure consistency in messaging across all consumer touchpoints and internal communications. ✦ Content Analytics & Optimization Measure performance of content and iterate based on learnings. Use tools like Google Analytics, Meta Insights, and others to improve messaging and creative effectiveness. Qualifications & Requirements: Bachelor’s degree in Communications, Journalism, Literature, Marketing, or a related field. 3–5 years of experience in content creation and/or copywriting, preferably in a brand-led, consumer-facing domain (D2C, FMCG, Retail, Petcare, Beauty, Fashion, or Lifestyle). Strong creative portfolio across diverse formats (ads, blogs, scripts, emails, etc.). Excellent written and verbal communication skills. Ability to think conceptually and execute tactically. Proficiency in SEO basics, content planning tools (like Notion, Trello), and an eye for content trends on digital platforms. Preferred Attributes: Experience in brand storytelling for emotional or community-driven brands. Comfortable writing across both short and long form content. Passion for pets, lifestyle, culture, and building consumer-first narratives. Hands-on with AI content tools, basic CMS platforms, and performance analytics. FULL TIME WORK FROM OFFICE 6 Days Working Salary 4 to 6 LPA AHMEDABAD Show more Show less