Content Specialist

Job Role:

Experience:

Job Type:

Location:

About company

Content Specialist

• Content Strategy:

  Develop and implement content strategies aligned with Acuvate’s business goals, digital marketing efforts, and brand messaging.

• Content Creation & Management:

  Write and manage engaging, high-quality content across channels including blogs, website, social media, email campaigns, and sales enablement materials.

• Email Marketing:

  Plan, write, and optimize email campaigns and newsletters to nurture leads and support customer acquisition and retention.

• Lead Generation Support:

  Collaborate with the digital marketing team to create content assets (eBooks, whitepapers, landing pages, etc.) that drive lead generation and conversions.

• Digital Marketing Integration:

  Align content with digital marketing initiatives including paid campaigns, SEO, SEM, and social media to maximize reach and performance.

• Branding & Communication:

  Maintain a consistent brand voice across all communications. Contribute to branding strategies and ensure cohesive storytelling across platforms.

• SEO & Optimization:

  Optimize content for search engines and social sharing to enhance discoverability and engagement.

• Analytics & Reporting:

  Track and analyze content performance metrics using digital tools. Provide actionable insights to refine content strategies.

• Cross-Functional Collaboration:

  Work closely with product, sales, and design teams to ensure content accuracy and strategic alignment.

• Market & Competitor Research:

  Stay informed on industry trends, customer needs, and competitor strategies to enhance content relevance.

Qualifications:

• 2–4 years of experience in content marketing, digital marketing, or related roles—ideally in the tech sector.
• Proven experience in creating content for lead generation, email campaigns, and digital marketing channels.
• Strong writing, editing, and storytelling skills; a diverse content portfolio is a must.
• Knowledge of SEO best practices, analytics tools, and marketing automation platforms.
• Excellent communication, project management, and collaboration skills.

Desired Skills:

• Familiarity with CMS tools (e.g., WordPress), CRM systems (e.g., HubSpot), and digital campaign tools.
• Ability to work independently in a fast-paced, agile environment.
• Strong attention to detail and a passion for producing high-quality work.