Consumer Marketing RLT

Job Summary:

We are seeking an experienced and strategic Consumer Marketing Executive with 5-7 years of experience to lead and execute brand and consumer engagement strategies across channels. The ideal candidate has a deep understanding of consumer behavior, strong analytical skills, and a proven track record of delivering ROI-driven marketing campaigns. This role will focus on driving brand awareness, market share, and consumer loyalty through data-driven and insight-led initiatives.

Key Responsibilities:

Brand Strategy & Positioning:

• Develop and execute annual brand marketing plans aligned with business objectives.
• Drive positioning, messaging, and brand narrative that resonates with target consumers.

Consumer Insights & Market Research:

• Leverage consumer insights, market trends, and competitive intelligence to shape strategy.
• Conduct qualitative and quantitative research to assess brand health and campaign effectiveness.

Campaign Development & Execution:

• Plan and manage integrated marketing campaigns across digital, ATL, BTL, and influencer channels.
• Collaborate with creative, media, and PR agencies to ensure consistent brand messaging.

Digital & Performance Marketing:

• Work closely with the digital marketing team to optimize customer acquisition and engagement strategies.
• Monitor performance metrics (CAC, ROI, engagement, conversion rates) and optimize campaigns.

Cross-functional Collaboration:

• Liaise with product, sales, and customer experience teams to ensure cohesive go-to-market strategies.
• Partner with trade marketing and e-commerce teams to align offline and online brand efforts.

Budget Management:

• Manage marketing budgets effectively and ensure maximum ROI on spends.
• Track expenditures and report on campaign performance and return on investment.

Key Requirements:

• Bachelor’s / Master’s degree in Marketing, Business, or related field.
• 5–7 years of experience in consumer marketing.
• Strong understanding of integrated marketing communications and digital media.
• Proficiency in using tools like Google Analytics, Power BI, Nielsen, Kantar, etc.
• Excellent communication, project management, and stakeholder management skills.
• Data-driven mindset with a creative flair.

Preferred Qualifications:

• Experience launching and managing brands in a competitive landscape.
• Familiarity with CRM tools, loyalty programs, and customer lifecycle marketing.
• MBA in Marketing or equivalent from a reputed institution is a plus.

Candidates willing to travel to Worli and Work from Office should only apply.