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Category Marketing Manager, Large Appliances

Category Marketing Manager, Large Appliances

Amazon

3 years

0 Lacs

Bengaluru Karnataka India

Posted:5 days ago| Platform:

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Skills Required

marketing merchandising notifications optimization drive gamification effectiveness management data metrics excel tableau macros pivot scaling analyze research analytics crm marketo salesforce targeting segmentation reporting support onboarding recruiting

Work Mode

On-site

Job Type

Full Time

Job Description

Description

Amazon.in Large Appliances team is seeking an analytical, creative, and highly motivated Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience.

Role & Responsibilities

Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business.Analyze customer cohorts and drive initiatives to improve growth key cohorts.Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions.Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.Present to senior management externally and internally.Meet business goals while ensuring a top-notch customer experience.

Basic Qualifications

3+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience using Microsoft Excel to manipulate and analyze data
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Preferred Qualifications

Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Company

- ASSPL - Karnataka
Job ID: A3016684

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Category Marketing Manager, Large Appliances