Campaign Executive

Job Description

Key Responsibilities: ● Plan and execute automated nurturing campaigns across email, WhatsApp, SMS, and other relevant channels. ● Collaborate with content, design, and product teams to create compelling and personalised communication assets. ● Segment audiences effectively based on behaviour, interest, and lifecycle stage. ● Monitor performance metrics (open rate, CTR, conversion rate, etc.) and optimise campaigns for better results. ● Maintain and update CRM data to ensure accurate targeting and tracking. ● Set up A/B tests to evaluate message variants, subject lines, and timing. ● Create detailed campaign reports and provide actionable insights. ● Stay updated on best practices, compliance regulations (GDPR, CAN-SPAM), and trends in marketing automation. Requirements: ● 1-3 years of hands-on experience with Email Marketing Tools ● Solid understanding of lead scoring, customer journey mapping, and lifecycle marketing. ● Strong analytical skills and experience with tools like Google Analytics, Excel, or Looker Studio. ● Excellent written and verbal communication skills. ● Ability to multitask and manage multiple projects in a fast-paced environment. ● Knowledge of HTML/CSS for email formatting is a plus. Preferred: ● Experience in edtech, SaaS, or consumer tech industries. ● Familiarity with WhatsApp Business API, SMS gateways, and push notification tools. ● Prior experience in setting up nurture journeys for webinar leads, trial users, or cart abandoners. Job Type: Full-time Schedule: Day shift Weekend availability Ability to commute/relocate: Chennai, Tamil Nadu: Reliably commute or willing to relocate with an employer-provided relocation package (Required) Application Question(s): What is your current CTC? What is your expected CTC? Experience: Email marketing: 1 year (Required) Willingness to travel: 75% (Required) Work Location: In person