Campaign Executive

Job Description

We are looking for a highly driven and detail-oriented Performance Marketing Executive to join our marketing team. You will be responsible for the execution and optimization of paid advertising campaigns across various digital channels, focusing on achieving measurable results that align with business objectives. Your role will focus on maximising ROI through digital advertising strategies while continually testing, optimising, and scaling campaigns. Key Responsibilities: Campaign Execution: Plan, implement, and manage performance marketing campaigns across channels such as Google Ads, Meta (Facebook, Instagram), LinkedIn Ads, etc. Set up, track, and optimise paid ad campaigns to meet key performance goals (ROAS, CPL, CPA, etc.). Monitor ongoing campaign performance, making adjustments in real-time to maximise performance and spend. Strategy Optimization: Analyse data and provide insights into campaign performance to identify opportunities for improvement. Perform A/B testing on creatives, audience targeting, and bidding strategies to optimise campaign performance.. Budget Management: Monitor campaign spending and maintain proper budget pacing to ensure maximum utilisation and cost efficiency. Data Analysis Reporting: Track and report on performance metrics including CPC, CPA, ROAS, CTR, impressions, and conversion rates. Provide weekly and monthly reports on campaign performance with actionable insights. Qualifications: Bachelor's degree from Tier I/II college; MBA is a plus. 2+ years of experience in digital marketing, with a proven track record of driving results and managing successful campaigns. Strong expertise in various digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, DV360, Taboola etc. Excellent analytical skills and proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar. ROI-driven mindset with a focus on maximising returns and optimising resources. Creative problem-solving abilities and a passion for innovation in digital marketing. Why Join Us: Opportunity to make a significant impact and drive growth in a rapidly expanding edtech company. Young and vibrant work culture Excellent office location Collaborative and dynamic work environment with a focus on innovation and continuous learning. Competitive salary and benefits package with professional development opportunities. If you're passionate about digital marketing and possess the skills and qualities outlined above, we'd love to hear from you