Business Analyst

Role Overview:

We are looking for a Business Analyst with strong experience in marketing portals, CRM systems, and digital product workflows. You will play a key role in bridging the gap between business stakeholders and the product/engineering teams by gathering requirements, analyzing processes, and supporting product planning and delivery.

Key Responsibilities:

● Collaborate with stakeholders, including client, sales, marketing, and product teams, to gather and define detailed business and functional requirements.

● Analyze existing systems and business processes related to CRM, marketing automation, and lead management.

● Translate requirements into clear user stories, use cases, and process flows for the development team.

● Work closely with the UI/UX and development teams to ensure features are aligned with business goals.

● Perform market and competitor analysis to support roadmap planning and feature benchmarking.

● Help define metrics and KPIs for marketing performance and CRM engagement.

● Support testing and validation of delivered features to ensure quality and alignment with business needs.

● Participate in sprint planning, retrospectives, and product demo sessions.

Required Skills & Qualifications:

● Bachelor’s degree in Business, Marketing, Computer Science, or a related field.

● 4+ years of experience as a Business Analyst in a digital product or SaaS environment.

● Hands-on experience with marketing portals, CRMs (e.g., HubSpot, Salesforce, Zoho), and lead management systems.

● Strong understanding of product lifecycle, Agile methodologies, and requirement documentation.

● Experience with tools such as Jira, Confluence, Figma, or similar platforms.

● Excellent communication and stakeholder management skills.

● Strong analytical and problem-solving capabilities.

Nice to Have:

● Experience working with dealer management systems (DMS) or in the automotive/powersports domain.

● Familiarity with data integrations and API documentation.

● Knowledge of digital marketing KPIs and campaign tracking mechanisms.

What We Offer:

● A collaborative and fast-paced work environment

● Opportunity to work on industry-leading company

● Competitive compensation

Job Types: Full-time, Permanent

Benefits:

• Flexible schedule
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Work Location: In person