Brand Strategist

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Role Overview:

Branding Strategist / Branding Specialist

Key Responsibilities:

1. Brand Strategy & Positioning

• Develop and implement holistic branding strategies aligned with business goals.
• Define brand tone, personality, and positioning across diverse markets.
• Conduct competitive audits, customer research, and brand perception studies.
• Identify key differentiators and build compelling brand narratives.

2. Digital & Online Branding

• Oversee digital presence across platforms—website, social media, SEO/SEM, email campaigns, YouTube, etc.
• Collaborate with digital marketing teams for consistent messaging and visual identity.
• Develop online campaigns to grow brand awareness, reach, and engagement.

3. Offline & Experiential Branding

• Lead brand integration across exhibitions, events, retail spaces, OOH, packaging, merchandise, and printed materials.
• Plan and execute immersive brand activations, sponsorships, and collaborations.
• Ensure consistent visual identity in all physical touchpoints.

4. Internal Branding

• Design internal brand culture initiatives to engage and align employees with brand values.
• Collaborate with HR on internal communications, onboarding experiences, and office branding.
• Empower teams through brand trainings and ambassador programs.

5. Global & Local Market Adaptation

• Tailor brand messaging to resonate with both

  Indian and international audiences

  .
• Manage localization of visual and verbal brand identity for regional and global campaigns.
• Ensure global brand consistency while allowing for local cultural relevance.

6. Cross-Functional Collaboration

• Work closely with leadership, sales, design, marketing, PR, HR, and product teams.
• Guide agencies and external partners on brand standards and campaigns.
• Manage branding-related vendors and creative partners.

7. Monitoring & Governance

• Develop brand guidelines and ensure adherence across all channels.
• Track performance of brand initiatives using metrics like awareness, engagement, sentiment, and equity.
• Stay updated on market trends, consumer behavior, and branding innovations.

Key Requirements:

• Bachelor’s/Master’s degree in Marketing, Branding, Communication, or related field.
• 5+ years of proven experience in brand strategy, brand management, or marketing.
• Strong portfolio showcasing multi-channel branding initiatives (digital, offline, internal, global).
• Exceptional storytelling, copywriting, and design sensibility.
• Proficient in tools like Adobe Creative Suite, Canva, brand asset managers, and analytics platforms.
• Ability to think strategically and execute creatively.
• Excellent project management and cross-functional communication skills.

Preferred Qualifications:

• Experience working with both B2B and B2C brands.
• Exposure to global markets or multicultural branding.
• Experience in fast-paced industries like events, tech, Design.