Brand Associate

About betterway

BetterWay is an outcome focussed, full-stack, chronic care platform, deeply rooted in the Ayurvedic science of holistic medicine.

We own the Patient journey end to end, making it transparent and accessible for Urban users, who suffer from a chronic health disorder.

To fulfill this promise, our gene has two intrinsic values:

Patient ownership i.e. owning the patient journey end to end via the diagnosis, panchakarma, medicine, and diet counseling

Platformization i.e. Stitching the digitally native journey of every experience touchpoint which provides the end user transparency, standardization, and measurability.

Scale & Growth Outlook

By the 5th year into its journey, BetterWay would be on it's way to treat 5 lakh patients annually. This feat will be achieved by protocol driven superspeciality among top 4/5 Chronic ailments. Enabled by a world class, IP owning care community of nearly 600+ clinicians and 800+ Paramedics. In this journey, BetterWay IP Medicines and Supplements will be directly consumed by 10Lakh+ Happy users family of BetterWay treated patients. BetterWay will be a India's trusted household name & default reference point, for all things related Ayurvedic medicine, treatment and supplements.

What is needed of you?
This isn’t a “just post on Instagram” role. As a Brand & Content Associate, you’ll help craft the very voice of BetterWay across digital platforms, physical spaces, and everything in between. You’ll write, build, experiment, and listen. And in doing so, help bring healing closer to thousands of people every day.

What You'll Do Content conceptualisation & Ideate

• Ideate, conceptualise, create content IPs that resonates with the audience and position brand educating the audience
• Support the development of brand messaging, tone-of-voice guidelines, and content pillars
• Assist in writing and editing content including blogs, social media posts, case studies, video scripts, and ad copy
• Collaborate with social, video, and design teams to ensure brand consistency across all touchpoints
• Help audit content for tone, voice, clarity, and alignment with brand identity
• Plan and manage content across Instagram, LinkedIn, YouTube & more
• Track what’s working (and what’s not) using analytics and engagement metrics
• Work with external creators, influencers, and freelancers when needed

Brand Experience and Communication Materials

• Ensure brand consistency across platforms, in-clinics, and conversations
• Collaborate with ops, product, and clinical teams to align on messaging
• Maintain a repository of brand assets, ensuring they are up-to-date and accessible to all teams by regular audits and redesign if needed.
• Monitor the usage of brand elements across platforms to ensure consistency and adherence to brand guidelines.

What We Desire?

• 0–1 year of experience in content, social, or brand marketing.
• Degree in Journalism, Marketing, Communications, English, or relevant field.
• Has a nose for trends but doesn’t blindly follow them
• Can juggle multiple pieces of content without dropping the soul of the brand
• Thrives in a fast-paced, feedback-driven, zero-hand-holding kind of team
• Believes in what we’re building, and wants to help tell that story

What to expect?

• Opportunity to convert into a permanent full-time role.

• Compensation based on market standards.

• Opportunity of working closely with seasoned founders with a proven history of building unicorns.

• Thrilling and fulfilling learning curve and front-row experience in witnessing the development of a startup from the ground up.

• Mentoring and networking with industry leaders.

Bonus if you:

• Have managed your own brand/page, or created content for one
• Can write a reel script, article, blog.
• Know how to take feedback and use it to level up
• A portfolio, blog, or content samples, anything that shows us how you think and create.

Contact Us:

betterteam@thebetterway.com

Job Type: Full-time

Pay: ₹450,000.00 - ₹550,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Ability to commute/relocate:

• Gurgaon H O, Haryana: Reliably commute or planning to relocate before starting work (Required)

Location:

• Gurgaon H O, Haryana (Required)

Work Location: In person

Application Deadline: 07/07/2025