Associate, Marketing Analytics (Based in Dubai)

DUBAI BASED ROLE

Company Profile:

• Property Finder is the leading digital real estate platform in the Middle East and North Africa region.
• A UAE-born startup, Property Finder expanded its operations to Qatar, Bahrain, Saudi Arabia, Egypt and Turkey over the years
• The company is one of the largest technology start-ups in the region and a recent Unicorn.

Overview:

Within the Strategy & Analytics team, Property Finder is looking for a strong Marketing Analytics Associate who will be primarily responsible for translating data into actionable insights, helping Marketing team of the company make informed decisions. You would work with an exceptional group of ex consultants from McKinsey, Bain, BCG and the Big 4.

Key Responsibilities

• Partner with the B2B Marketing team, Commercial team and Unpaid media team (Social, content & PR) to identify opportunities for marketing improvement and new promotional strategies.
• Develop a multi-touch attribution model (e.g., first touch, last touch) for leads originating from multiple sources.
• Develop compelling presentations for senior audiences, presenting data-driven insights with a clear storyline.
• Demonstrate the ability to communicate complex analyses and marketing recommendations to varied audiences, including leadership.
• Work on strategic initiatives to enhance Property Finder's marketing efforts and value proposition.
• End-to-end ownership of workstreams to deliver data-driven business insights across marketing strategies and initiatives.
• Run complex and detailed analyses to identify areas of improvement in marketing efficiency and ROI.
• Measure and track business/marketing metrics to assess the health and success of various campaigns and initiatives.
• Collaborate across teams, including marketing, sales, and product, to align strategies and goals.
• Provide actionable insights on customer behavior and marketing campaign performance to drive informed decision-making

Desired Qualifications:

• 3+ years in Business Analytics within a reputable tech company or top-tier management consulting firm
• Exposure to Marketing, and Growth departments
• Collaboration skills to work effectively with different functions and drive insights into actions
• Excellent problem-solving and analytical skills, with the ability to structure ambiguous problem statements and derive actionable insights.
• Clear, transparent, and fluent communication in English, with the ability to drive consensus and influence decisions.
• Strong proficiency in SQL, with the ability to write complex and efficient queries independently.
• Experience working with Tableau or similar data visualization tools (Tableau certification is a plus).
• Experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, WebEngage) and familiarity with platforms like Salesforce and BigQuery.
• Proficiency in Python, particularly for data manipulation, statistical analysis, and creating predictive models for marketing optimization.
• Experience in Marketing Mix Modeling (MMM), including building, analyzing, and interpreting MMM models, is highly preferred.

Other Capabilities

• Demonstrated success in understanding end-to-end analytics
• Consistent high performance and achievements throughout education and career
• Curious, proactive, practical, and solution-oriented with a "Get it done!" attitude
• Ability to work in a fast-paced environment
• Demonstrated extreme ownership