Assistant Marketing Manager

We are looking for a dynamic and driven Assistant Manager – Marketing to lead digital strategy, content initiatives, performance marketing, and platform management for the CP-ASF Brands (Consumer Products - Art, Stationery and Fabric Care Division Brands - Fevicreate, Fevicryl, Fevistik, Fevicol). This role blends creativity with data, and collaboration with execution to drive brand growth across digital touchpoints.

Key Responsibilities

Digital Strategy & Execution

• Develop and implement integrated digital strategies for ASF Brands
• Lead execution of digital-first initiatives
• Manage end-to-end creative, media and influencer campaigns with digital agencies.
• Identify new platforms/channels and drive digital innovation

Content Planning & Asset Development

• Maintain content calendars for all social media platforms.
• Ensure brand-aligned creative and copy outputs.
• Oversee development of paid media and influencer assets.

Performance Marketing & Optimization

• Track, analyze, and report performance of campaigns using analytics tools.
• Drive continuous optimization across content and campaigns.
• Keep pace with industry trends and emerging tools.

E-Commerce & MarTech Integration

• Align digital content with e-commerce goals to drive conversion.
• Explore and implement MarTech tools.
• Manage WhatsApp and email marketing campaigns.
• Support strategy and growth of D2C website.

Website & SEO Management

• Oversee smooth functioning and user experience of brand websites.
• Collaborate with IT and agencies to resolve technical issues.
• Drive SEO efforts across web and social content.

Content Publishing & Moderation

• Manage content uploads, moderation, and maintenance on digital platforms.
• Coordinate newsletters and content assets with partners and freelancers.
• Support centralized content archiving and management.

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Qualifications & Skills

• 6–8 years of relevant digital marketing experience.
• Strong understanding of social media, paid media, influencer marketing, and content creation.
• Experience in managing website CMS, SEO tools, and analytics.
• Excellent coordination, communication, and project management skills.
• Exposure to e-commerce and MarTech platforms is a plus.