Assistant Marketing Manager

We are seeking a dynamic, creative, and results-oriented Assistant Marketing Manager to help shape and execute our brand’s marketing strategy. The ideal candidate will have experience in luxury or lifestyle segments and a deep understanding of branding, customer engagement, and premium product positioning. You will be responsible for assisting in the development and execution of 360° marketing campaigns, with a strong focus on digital, events, and retail marketing.

Responsibilities

Brand Management & Strategy

• Assist in developing and implementing marketing strategies aligned with brand positioning and business goals.
• Ensure brand consistency across all customer touchpoints.
• Work closely with design, product, and sales teams to plan seasonal marketing initiatives.

Digital Marketing & Content

• Support planning and execution of digital campaigns (SEO, SEM, social media, email).
• Collaborate with content creators and agencies to deliver premium-quality brand content (visuals, videos, editorials)
• Track engagement metrics and optimise campaigns based on data insights.

Events & PR

• Assist in planning and executing luxury events, in-store experiences, and influencer engagements.
• Liaise with PR agencies to ensure brand presence in premium publications and platforms.
• Support execution of product launches, trunk shows, and curated client experiences.

Retail & Visual Merchandising Support

• Coordinate with the visual merchandising team for thematic retail displays and seasonal campaigns.
• Create marketing toolkits and POSM for boutiques and shop-in-shops.
• Monitor brand visibility and retail storytelling across stores.

Market Research & Trend Analysis

• Monitor competitor activities and luxury fashion/jewellery trends.
• Support insights gathering to understand HNI/UHNI consumer behaviour and preferences.

Qualifications

• MBA/PGDM in Marketing or equivalent.
• 3–6 years in luxury, fashion, lifestyle, or premium jewellery marketing.
• Strong understanding of premium/luxury consumer psychology.
• Creative mindset with an eye for aesthetics and storytelling.
• Proficiency in digital tools and social media marketing platforms.
• Excellent communication, coordination, and project management skills.
• Ability to work in a fast-paced, high-performance culture