Ads Specialist

Ads Specialist:-

Key Responsibilities:

o Develop, implement, and manage advertising campaigns on platforms like Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, and other relevant channels.

o Conduct thorough audience research to target the right demographics and psychographics for each campaign.

o Create compelling ad copy, visuals, and landing pages in collaboration with the content and design teams.

o Track, analyze, and report on campaign performance metrics such as CTR, CPC, ROAS, and conversion rates.

o Continuously optimize campaigns by adjusting targeting, bidding strategies, and creative elements.

o Plan and manage advertising budgets, ensuring optimal allocation of funds across campaigns.

o Monitor spend and ROI to ensure campaigns stay within budget while achieving key objectives.

o Stay updated on the latest digital advertising trends, tools, and platform updates.

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Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (preferred).

• Proven experience as a Digital Ad Specialist or similar role.

• Proficiency with advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

• Strong understanding of SEO, PPC, programmatic advertising, and audience targeting.

• Excellent analytical skills and proficiency in tools like Google Analytics, Excel, and other reporting software.

• Experience with A/B testing and performance optimization techniques.

• Excellent communication and project management skills.

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