Ads Specialist

Job Title: Ads Specialist / Paid Ads Executive
Location: Patna
Employment Type: Full-time
Experience Required: 1 – 2 years

About the Role:
We are seeking a results-driven Ads Specialist to manage and optimize paid ad campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and others. You will play a key role in driving leads, sales, and brand visibility through effective ad strategies and performance analysis.

Key Responsibilities:

• Plan, execute, and optimize paid ad campaigns across platforms (Google, Facebook, Instagram, LinkedIn, YouTube, etc.).
• Conduct keyword research, audience segmentation, and competitor analysis.
• Write compelling ad copy and collaborate with designers for high-converting creatives.
• Monitor campaign performance and continuously improve ROAS and conversion rates.
• Track KPIs such as CTR, CPC, CPA, and conversion rate; prepare performance reports.
• Set up retargeting, A/B testing, and conversion tracking through Google Tag Manager or Meta Pixel.
• Stay updated with platform policies, trends, and algorithm changes.

Requirements:

• Proven experience in managing paid campaigns (Google Ads, Meta Ads, etc.).
• Familiarity with tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, SEMrush, or similar.
• Strong understanding of audience targeting, bidding strategies, and funnel-based advertising.
• Good analytical and reporting skills.
• Basic knowledge of landing page optimization and marketing funnels.
• Certification in Google Ads or Meta Blueprint is a plus.

Preferred Skills:

• Experience in ad creatives or working with graphic designers.
• Knowledge of SEO is a bonus.

How to Apply:
Send your updated resume and campaign portfolio/case studies to hireme@dcode7.co.in with the subject line: Application for Ads Specialist Positionor simply apply to the Job Post.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹22,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• Fraser Road Area, Patna, Bihar: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Google Ads: 1 year (Preferred)
• Meta ads: 1 year (Preferred)
• SEO: 1 year (Preferred)
• Keyword research: 1 year (Preferred)

Work Location: In person