Sr. Performance Marketing

Key Responsibilities: Campaign Setup and Management: Create and manage Google Ads and Meta Ads campaigns across Search, Display, UAC, Facebook, and Instagram. Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI across both Google and Meta platforms. Reporting & Analytics: Generate insightful reports to communicate actionable campaign performance and ROI to stakeholders, using Google Ads Manager, Meta Ads Manager, and analytics tools. A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance on both Google and Meta channels. Technical Troubleshooting: Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals across both ad platforms. Collaboration: Work closely with product and design teams to ensure campaign success, ensuring creative assets meet platform-specific best practices. Competitor Research: Periodically monitor and evaluate competitor best practices on Google and Meta platforms to stay ahead and grow market share. Automation: Utilize Google Scripts, Meta rules/automations, and platform tools to automate repetitive tasks and optimize campaign management. Industry Trends: Stay ahead in the constantly evolving digital marketing landscape with a focus on Google Ads and Meta Ads innovations and policy updates. Ideal Candidate Qualifications: Education: Bachelor’s degree in Marketing, Advertising, Computer Science, Statistics, or a related field. Experience: 2–5 years of experience in digital ad operations with a focus on Google Ads and Meta Ads (Facebook/Instagram Ads Manager). Skills: Proficiency in Google Ads, Meta Ads Manager (Facebook Business Manager), Google Ads Editor, Tag Manager, Google Analytics. Excellent at data handling and insight generation, proficiency in Excel & PPT. Strong technical skills. Experience with HTML, JavaScript, SQL a plus. Experience with tools like Tableau, Power BI, etc. Experience with Microsoft Ads (Bing), Meta Ads (Facebook/Instagram), affiliate marketing a plus. Excellent problem-solving skills and attention to detail. Ability to manage multiple campaigns and projects simultaneously. Show more Show less