Sr. Performance Marketing Specialist

Sr. Performance Marketing Specialist

Location:

Reports to:

Experience:

Why This Role Rocks

Ready to be the go-to leader for international client success? You’ll steer high-impact campaigns, lead cross-functional coordination, and manage a portfolio of US (and growing UK) e‑com/B2C brands—all while rocking a US-aligned IST shift. This isn’t just another specialist gig—it’s a strategic, high-responsibility profile where your voice matters.

What You’ll Own

• Campaign Leadership

  : Develop, launch, optimize across PPC, paid social, display, affiliates, with laser-focus on ROAS/CPA targets—scaling multiple e‑commerce/B2C accounts.

• Budget & Performance

  : Strategically shake-up spend plans, forecast goals, and ensure ROI-driven delivery.

• Cross-Team Maestro

  : Drum up ideas and results across analytics, creative, content, product, and BI teams—be the glue holding it all together.

• Experimentation Champion

  : Run A/B and multivariate tests on creative, audiences, channels—then translate insights into winning tactics.

• Client-Facing Leadership

  : Lead client calls, deliver reports, and build trust with US and UK brands—with a hero’s presence.

• Global Coordination

  : Use your time zone-savvy to ensure seamless collaboration between US-based client needs and the agency’s IST team.

What We’re Looking For

• 7–10+ years managing performance marketing (with a track record for e‑commerce/B2C success).
• Leadership cred: running campaigns across multiple accounts, mentoring team members, and navigating interdepartmental collaboration.
• Proven ability working with US (and UK) clients during their business hours—IST afternoons/evenings.
• Strong analytical toolkit: GA4, ads dashboards, Excel/SQL, tracking setup, attribution modelling.
• Excellent communication—confident voicing recommendations, explaining complex data, and leading onboarding.
• Enjoys rolling up sleeves and multitasking—owning strategy, execution, reporting, and client relationships with style.
• Bonus points: prior experience in UK market, agency/client leadership, international coordination.

Your Toolkit

• Mastery of Google Ads, Facebook/Meta, DSPs, and affiliate platforms
• hands-on with analytics (GA4, data dashboards, UTM/GTM tracking)
• A/B testing frameworks—you love testing everything from copy to creative
• Comfortable with tools like Excel, SQL, BI platforms, and creative asset review

Why You’ll Love It Here

• Lead multiple high-stakes accounts—no silos, just high impact!
• Direct line to the founder—your insights shape our strategy.
• Hybrid flexibility: mix remote agility with in-office storming sessions.
• Collaborative vibe: fun, fast-paced, open-minded culture—multi-taskers thrive.
• Work aligned with US time zone—get global exposure during IST evening hours.

Ready to Join?

If you’re energized by international e‑commerce success, US/UK market dynamics, and leading multi-channel, multi-account campaigns—where every day demands creativity, analytics, and leadership—this is the role for you.