Social Media Marketing Specialist

About the Role:

Social Media Strategist and Manager

Key Responsibilities:

Strategy Development:

• Develop, implement, and manage comprehensive social media strategies to increase brand visibility and customer engagement.
• Create actionable plans based on market research, audience insights, and competitive analysis.

Content Creation and Management:

• Oversee the creation of engaging, creative, and relevant content tailored for each social media platform (Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.).
• Plan, manage, and execute content calendars, ensuring consistent and timely postings.

Community Management:

• Engage with followers by responding promptly to comments, messages, and inquiries, maintaining a positive brand image.
• Foster online community building through interactive campaigns and activities.

Campaign Execution:

• Design and execute social media campaigns, contests, and promotions to drive audience growth, engagement, and conversions.
• Collaborate with internal teams (designers, marketers, sales, etc.) to ensure seamless integration and consistent messaging.

Analytics and Reporting:

• Monitor, analyze, and report on performance metrics across social media platforms.
• Utilize analytics tools to provide insights, assess campaign effectiveness, and optimize strategies for improved outcomes.

Trend Monitoring:

• Stay updated with the latest social media trends, platform updates, and best practices.
• Proactively leverage emerging trends to keep the brand's social presence relevant and innovative.

Budget Management:

• Manage budgets allocated for social media advertising and campaigns, ensuring optimal ROI.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 1-3 years of experience in social media strategy and management.
• Proven track record of successfully managing social media channels, creating content, and running campaigns.
• Proficient in social media platforms and tools (e.g., Facebook Ads Manager, Google Analytics, Hootsuite, Buffer).
• Exceptional written and verbal communication skills.
• Strong analytical skills and ability to interpret social media metrics.
• Creative thinking and a keen eye for detail.

Preferred Skills:

• Experience with graphic design or video editing tools (Canva, Adobe Suite).
• Familiarity with SEO and web traffic metrics.
• Previous experience in managing influencer partnerships.

Why Join Us:

• Opportunity to shape the digital voice and presence of a growing brand.
• Collaborative and innovative work environment.
• Career growth opportunities and professional development support.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person