Posted:1 month ago|
Platform:
On-site
Full Time
β Develop and execute monthly content calendars for Instagram, Facebook, YouTube, and Pinterest.
β Create engaging stories, posts, reels, Q&A sessions, and live events that resonate with the target audience.
β Respond promptly and authentically to comments, messages, and mentions.
β Build and nurture a loyal, engaged community of followers.
β Monitor and leverage viral trends across platforms for timely content creation.
β Test innovative content formats to maintain brand freshness and competitiveness.
β Source and partner with influencers who match our brand values and aesthetic.
β Oversee influencer partnerships and track performance metrics.
β Identify and pursue brand collaboration opportunities to enhance visibility.
β Create and execute mutually beneficial marketing campaigns.
β Create and implement festival and event-based content calendars.
β Align brand messaging with cultural and seasonal trends.
β Analyze social media metrics to uncover trends and insights.
β Generate comprehensive reports on campaign performance and recommend improvements.
β Connect with aligned brands and communities to boost awareness.
β Foster meaningful relationships to expand brand reach.
β Track brand mentions and sentiment across social platforms.
β Handle negative feedback professionally and manage potential crises proactively.
β Proven experience as a Social Media Manager or similar role in a D2C or fashion-related industry.
β Strong understanding of social media platforms: Instagram, Facebook, YouTube, and Pinterest.
β Excellent communication and storytelling skills with a creative flair.
β Proficiency in social media analytics tools and platforms.
β Ability to identify and adapt to emerging social media trends.
β Experience in influencer marketing and building collaborations.
β Strong organisational skills to manage multiple tasks and deadlines.
β Knowledge of moment marketing and festival content strategies.
β A keen eye for design and aesthetics to align content with the brandβs visual identity.
β Experience with community engagement and building brand loyalty.
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