Social Media Manager

Content Planning & Scheduling:

● Develop and execute monthly content calendars for Instagram, Facebook, YouTube, and Pinterest.

● Create engaging stories, posts, reels, Q&A sessions, and live events that resonate with the target audience.

Community Engagement:

● Respond promptly and authentically to comments, messages, and mentions.

● Build and nurture a loyal, engaged community of followers.

Trend Spotting:

● Monitor and leverage viral trends across platforms for timely content creation.

● Test innovative content formats to maintain brand freshness and competitiveness.

Influencer Marketing & Collaborations:

● Source and partner with influencers who match our brand values and aesthetic.

● Oversee influencer partnerships and track performance metrics.

Partnership Development:

● Identify and pursue brand collaboration opportunities to enhance visibility.

● Create and execute mutually beneficial marketing campaigns.

Moment Marketing:

● Create and implement festival and event-based content calendars.

● Align brand messaging with cultural and seasonal trends.

Data Analysis & Reporting:

● Analyze social media metrics to uncover trends and insights.

● Generate comprehensive reports on campaign performance and recommend improvements.

Cross-Platform Brand Engagement:

● Connect with aligned brands and communities to boost awareness.

● Foster meaningful relationships to expand brand reach.

Reputation Management:

● Track brand mentions and sentiment across social platforms.

● Handle negative feedback professionally and manage potential crises proactively.

Skills and Qualifications:

● Proven experience as a Social Media Manager or similar role in a D2C or fashion-related industry.

● Strong understanding of social media platforms: Instagram, Facebook, YouTube, and Pinterest.

● Excellent communication and storytelling skills with a creative flair.

● Proficiency in social media analytics tools and platforms.

● Ability to identify and adapt to emerging social media trends.

● Experience in influencer marketing and building collaborations.

● Strong organisational skills to manage multiple tasks and deadlines.

● Knowledge of moment marketing and festival content strategies.

● A keen eye for design and aesthetics to align content with the brand’s visual identity.

● Experience with community engagement and building brand loyalty.