Social Media Manager

We are seeking a dynamic and results-driven Social Media Growth Manager to lead the strategy, execution, and optimization of our social media presence across platforms. The ideal candidate will be responsible for driving follower growth, engagement, lead generation, and ROI through data-driven campaigns and innovative content strategies. Key Responsibilities: • Develop and execute growth strategies across platforms like Instagram, Facebook, YouTube, LinkedIn, and X (Twitter) • Manage paid social media campaigns (Meta Ads, YouTube Ads, etc.) to increase brand awareness and lead acquisition • Plan, create, and schedule engaging and platform-optimized content in collaboration with the content/design teams • Monitor key metrics such as engagement rate, reach, CTR, CPL, ROI, and optimize campaigns accordingly • Perform audience analysis and competitor benchmarking to identify growth opportunities • Work closely with performance marketing, SEO, and design teams to align messaging and brand tone • Drive influencer/creator collaborations and UGC campaigns • Stay updated with latest trends, tools, algorithm changes, and best practices • Run experiments and A/B tests to improve engagement, conversion, and retention Required Skills & Qualifications: • Bachelor’s degree in Marketing, Communications, or related field • Proven experience in social media growth or performance marketing roles • Hands-on experience with tools like Meta Business Suite, Google Analytics, Buffer/Hootsuite, Canva/Figma • Strong analytical skills with ability to interpret data and drive actionable insights • Excellent copywriting and storytelling skills tailored for different platforms • Creative mindset with growth hacking mentality • Ability to work independently and manage multiple projects simultaneously Preferred: • Experience in a D2C, EdTech, Wellness, or Finance industry • Familiarity with video content strategies and creator economy • Basic knowledge of SEO, email marketing, or marketing automation tools What We Offer: • Competitive salary with performance bonuses • Flexible work environment • Opportunities for learning, growth, and leadership • A creative and supportive team culture