Social Media Manager

Job Title: Social Media Manager Location: Goregaon Company: Aditi Toys Pvt. Ltd. Department: Marketing Employment Type: Full-Time Salary Budget : -30 to 40K CTC About Aditi Toys Aditi Toys is one of India’s largest toy manufacturers, known for its innovation, scale, and partnerships with global brands like Hasbro, Disney, and Marvel. With our brand “Chanak – The Smartest Kid,” we are driving a new era of educational and entertaining toys. Now, we’re looking for a creative Social Media Manager to help us grow our online presence and directly connect with our customers. Key Responsibilities Develop and implement a strong social media strategy to build brand awareness and engagement. Manage daily operations across platforms: Instagram, Facebook, YouTube, Pinterest, LinkedIn, and X (Twitter). Create and schedule engaging content (posts, stories, videos, reels, and lives) that aligns with the Chanak brand and other product lines. Collaborate with design and video teams for content production, including product promotions, behind-the-scenes factory shots, and storytelling content. Manage social media campaigns for product launches, events, influencer collaborations, and seasonal promotions. Respond to comments, DMs, and customer queries in a timely and friendly manner. Track and analyze performance metrics (reach, engagement, follower growth, etc.) and prepare monthly reports. Monitor trends, hashtags, and competitor activity to keep our content fresh and relevant. Work on website SEO: keyword research, on-page optimization (titles, meta descriptions, alt text), and blog content planning. Execute off-page SEO strategies, including backlink building, directory submissions, guest posting, Support the development of YouTube content like the "Chanak" educational series. Requirements 5+ years of experience in social media management (preferably with a consumer brand). Strong understanding of social media platforms, trends, and best practices. Excellent writing, communication, and storytelling skills. Experience with Canva, Adobe Creative Suite, or other design/video tools is a plus. Experience with SEO, including both on-page (keywords, metadata, content optimization) and off-page (backlink building, guest posting. Knowledge of performance tracking tools (Meta Business Suite, YouTube Studio, etc.). Creative mindset with an eye for detail, aesthetics, and brand tone. Ability to work independently and manage multiple projects. What We Offer A chance to shape the online identity of one of India’s most exciting toy brands. Freedom to experiment with fresh ideas and formats. A vibrant, collaborative team and a culture of innovation. Competitive salary and growth opportunities. Show more Show less