SEO Specialist (Mid-Level – International Focus)

About the Role

SEO Specialist

Key Responsibilities

• Develop, implement, and manage comprehensive

  international SEO strategies

  , including US and Australia-specific initiatives.
• Conduct in-depth

  technical SEO audits

  , identifying and resolving crawlability, indexing, and site architecture issues.
• Implement and manage

  hreflang tags

  , language targeting, and

  geo-targeting configurations

  for multi-region websites.
• Optimise website content based on thorough

  keyword research

  aligned to regional search intent and business goals.
• Leverage SEO tools (e.g.,

  SEMrush, Screaming Frog, Screpy, Google Search Console

  ) for performance tracking, site health audits, and competitor analysis.
• Monitor and adapt strategies based on updates to

  global search engine algorithms

  (Google, Baidu, Yandex, etc.).
• Collaborate with internal stakeholders and external partners to drive effective

  off-page SEO

  and

  content marketing initiatives

  .
• Analyse SEO performance metrics and provide actionable insights using tools like GSC, GA4, and third-party reporting platforms.
• Support content localisation and language optimisation across different markets.
• Report regularly on SEO KPIs and contribute to cross-functional project planning.

Required Skills & Experience

• 4–5 years of hands-on SEO experience with a strong portfolio of international SEO work.
• Deep understanding of

  multi-regional and multi-lingual SEO best practices

  .
• Proven experience with

  hreflang implementation

  and region-specific content targeting.
• Strong grasp of

  technical SEO

  , including site speed, schema markup, crawl budget optimisation, and canonical strategies.
• Familiarity with search engine behaviour across

  Google, Baidu, Yandex

  , and regional platforms.
• Proficiency in leading SEO tools (SEMrush, Screaming Frog, Screpy, Ahrefs, etc.).
• Demonstrated success in

  off-page SEO and link building campaigns

  .
• Excellent communication skills and ability to translate technical issues into business outcomes.
• Strong project management abilities and attention to detail.

Preferred Qualifications

• Experience working in cross-functional and globally distributed teams.
• Background in content marketing or digital PR.
• Familiarity with Shopify, WordPress, or headless CMS platforms.

Why Join Us

• Work on international campaigns with high-impact visibility
• Collaborative, insights-driven digital environment
• Flexibility to work remotely or from our Melbourne-based office
• Ongoing learning and development opportunities

• To apply

  ,

  please

  send your resume, a brief cover letter, and at least two case studies showcasing your international SEO experience on

  digitxlpty@gmail.com

  .

  (applications will only be considered if all the documentations are provided)