Senior Social Media Manager

Job Summary:

We are looking for a dynamic, strategic, and creative Social Media Manager to lead social media strategies across a diverse portfolio of brands. In this role, you’ll oversee planning, execution, and performance analysis of campaigns across various platforms, ensuring tailored strategies for each client’s unique voice, goals, and audience.

Key Responsibilities:

Strategy & Planning

· Develop and lead social media strategies for multiple clients across industries.

· Through knowledge on platform strategy

· Align social media objectives with clients' brand goals and campaign KPIs.

· Conduct market research and competitor analysis to identify trends and opportunities.

Content & Campaign Management

· Collaborate with creative teams to craft engaging, on-brand content (posts, stories, videos, reels).

· Plan and schedule content calendars for various clients using tools like Hootsuite, Sprout, or Buffer.

· Oversee influencer collaborations and UGC campaigns where relevant.

Client Handling

· Serve as the primary social media point-of-contact for clients.

· Present monthly reports, insights, and strategy updates to clients.

· Translate client feedback into actionable content and strategy improvements.

Performance & Analytics

· Track and analyze metrics across platforms (Instagram, Facebook, X, LinkedIn, YouTube, Pinterest, etc.).

· Setting up of Social Media performance marketing campaigns (Lead generation, Awareness, Engagement etc.,)

· Optimize content and campaigns based on real-time and periodic performance data.

· Prepare insightful reports and share recommendations to improve ROI.

Team Leadership

· Guide and mentor junior social media executives and content creators.

· Ensure timely execution of campaigns across all accounts.

· Coordinate with internal departments—creative, media, design—for smooth workflows.

Requirements:

· Proven experience (5+ years) in social media marketing, preferably in a digital or advertising agency.

· Strong knowledge of all major social platforms, social trends, and content formats.

· Excellent communication and client presentation skills.

· Proficiency in tools like Meta Business Suite, Google Analytics, Canva, and social media scheduling/analytics tools.

· Experience handling paid promotions and boosting strategies is a plus.

· Ability to multitask and manage multiple client accounts simultaneously.

Preferred Skills:

· Proven experience as a Social Media Marketing Manager or in a similar role, with a focus on Analytics and Metrics reporting.

· Proficiency in tools like Google Analytics, Google Ads, Google Search Console, SEMrush, Email Marketing.

· Hands-on experience in preparing Media Plans and managing high-performing Google Ads campaigns with measurable results.

· Ability to lead brainstorming sessions and campaign pitches.

· Crisis management and community moderation experience.

· Data-driven approach with excellent analytical and problem-solving skills

· Familiarity with social listening and trend tracking tools.

· Excellent written and verbal communication skills in English

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person