Senior Performance Marketer

Senior Performance Marketer (with agency experience across D2C, SaaS, and B2B Brands)

Performance Marketer

If you love numbers but also know the creative drives the click — if you’ve handled multiple client accounts, juggled different funnels, and still found ways to crush CAC and ROAS goals — this role is made for you.

owning paid media strategy end-to-end

What We Expect From You

• Plan, execute, and optimize Meta and Google Ads campaigns across various funnels — including awareness, lead generation, conversions, and remarketing.

• Manage multiple client accounts, each with different audiences, goals, and tones — while ensuring consistently strong results.

• Collaborate closely with content and design teams to craft scroll-stopping creatives and ad copies.

• Monitor and optimize for performance metrics such as CAC, ROAS, CTR, CVR, and LTV — obsess over what matters.

• Conduct audience research, A/B test angles, and iterate based on what performs — not what feels safe.

• Track pixel and conversion events, set up proper attribution, and ensure reliable data flow.

• Analyze campaign performance and prepare concise reports with actionable takeaways.

• Stay on top of platform updates, ad trends, and algorithm changes to give clients a competitive edge.

Skills Required:

• 3–5 years of performance marketing experience at a digital marketing agency or performance-first setup.

• Proven success in managing Meta and Google campaigns across D2C, SaaS, B2B, and service industries.

• Strong understanding of full-funnel campaign building and performance scaling.

• Deep experience with ad account structuring, tracking setups (pixel, GA4, Events Manager), and retargeting.

• Analytical thinking — ability to draw insights from data and take decisive actions.

• Creative judgment — an eye for what works creatively, what grabs attention, and what tells a story in 3 seconds.

• Experience collaborating with creative teams, providing briefs, and guiding iterations.

• Familiarity with platforms like Google Analytics, Meta Business Suite, Looker Studio, and ad libraries.

• Bonus: Hands-on with tools like Hotjar, Webflow, Zapier, Unbounce, or marketing automation platforms.

Who You Will Work With

• Jay – Founder

  : You’ll align closely with him on strategic direction, big bets, and client growth opportunities.

• Clients

  : Expect to directly interact with ambitious brands that are serious about performance — and expect results.

• Creative & Content Team

  : You’ll work hand-in-hand with our internal teams to translate strategy into campaigns that convert.

Why DigiCrackers?

• Freedom & Responsibility:

  The more ownership you take, the more autonomy you’ll enjoy.

• Outcome-Driven Culture

  : You’re not judged by timesheets but by the impact you create.

• Feedback-Obsessed:

  From interns to the founder — everyone gives and receives constructive feedback.

• Learning Environment:

  We support continuous learning and skill upgrades.

• Career Growth:

  Regular feedback loops and bi-annual appraisals fuel your growth trajectory.

• Creative-First Thinking

  : Performance is not just numbers — it’s built on stories, visuals, and sharp ideas.

• High Autonomy

  : We don’t micromanage. If you own it, you lead it.

• Experiment Like Crazy

  : From hooks to funnels to formats — we love testing things nobody’s tried before.

A Few Extra Notes

• You’ll manage media spends ranging from ₹1L to ₹20L+ monthly across accounts — we expect ownership of numbers and outcomes.

• Creative testing and iteration is a big part of this role — your ability to think like a storyteller will be as valuable as your ability to optimize like a media buyer.

• You’ll contribute to DigiCrackers’ internal brand growth as well — not just client accounts.

• This role is ideal for someone who aspires to advance into a Head of Performance position within the next 1–2 years.